Share where you were a few years ago and where you are now. Then explain the 1 thing you changed to get here.

Explain to your reader what they should stop doing and what they need to start doing instead.

Focus on glorifying healthy habits rather than negative aspects, fostering a positive lifestyle.

Leverage your unique knowledge to have an impact on your industry.

Engage with lessons learned from personal stories that underscore growth and overcoming challenges.

Present your insights and perspectives in a way that scales to millions of readers.

Take readers on a journey that will surprise and delight them.

Explain what everyone thinks you should do to achieve an outcome—then give your audience the right way.

Drop some truth bombs about your niche, industry, or profession.

Share the hardest lessons you learned on your way to an outcome.

Share how you achieved a goal in less than 2 minutes.

Explain the single biggest mistake beginners make in your profession or industry.

Explain why common clichés in your niche or industry don't work for you.