Top Trending LinkedIn Posts about product positioning

🔥 Product Positioning Hot Take 🔥

The ONLY way for startups to differentiate themselves…

👉 Is with a unique point-of-view on:

🟡 WHO they target
🔴 the

As a Product Marketer passionate about positioning statements, I created my very own GPT called Product Positioning Partner, or PPP for short.

PPP is

Hot take: personal positioning is just as important as product positioning.

Here's why 👇🏻

A solo PMM at an early stage startup offers wildly different

Thank you WWD and David Moin for a productive conversation about how Esprit is using the tradition of American sportswear and how it

🚀📈Mastering Product Positioning for Business Growth or.. How to get better customer acquisition❗
💥 Product positioning is vital for business success. It's the art

💡 Don't let AI-generated product positioning dominate your customers' mind space.

AI algorithms may prioritize certain products based on various factors, which can lead

Product positioning is all about creating perceived value. 💰💰💰

If done correctly, you can go head-to-head with products that have been in market for

Good product positioning has two main objectives:

1️⃣ Get an ideal prospect to understand what they’d do with your product.

2️⃣ Get an ideal

Discover the heart of your product's market appeal with on-demand Positioning Workshops! Designed for businesses aiming to carve out a distinct market

🌟 Refining Your Product Positioning Workshop: Today, we hosted an insightful session for our portfolio companies focused on refining product positioning to enhance

3 lessons I learned about product positioning from April Dunford:

Let's go 👇


Lesson 1:

Your prospects determine your positioning, NOT you.



Lesson 2:

Focus on the outcome

Marketing by committee gets you:

– Muddied Product Positioning
– Cobbled Together Websites
– Meaningless Copy

Sounds obvious, but here's what you do instead:

–

SaaS Founders:

What does ideal Product Positioning look like to you?

Can a product with superior positioning but subpar features outperform

Effective product positioning is crucial for B2B success. Avoid common missteps by creating a compelling narrative that resonates with your audience and sets

Reflecting on the technology product positioning of the #Humane AI pin product, here’s what I've gleaned from Marques' review:

1. 📠 The synergy of

If you want to get good at product marketing and positioning - Get a poodle 🐩.

Everyday is a lesson in brand

Early on, I used to struggle explaining our product's value. Jargon like "revolutionary" just flew over users' heads. ‍
It took a long time

Product Positioning consists of four elements:
1️⃣ your product 2️⃣ target customer 3️⃣ alternative(s) 4️⃣ your differentiation

As markets change and mature...
one or more

An upside of working in AI Product Positioning and Branding is creating a unique identity in a crowded market.

No generic branding, undifferentiated messaging,

I don't believe in one-time product launches.

The best products evolve quickly, which means product positioning needs to evolve too.

The Leap is a great

Unclear marketing fails. Period.

Clarity comes from two places:
→ a very clear activity
→ a very clear category

1️⃣ Use Case-Based Positioning

You can

The best product positioning I've come across is from April Dunford's book Obviously Awesome:

Positioning is the category you operate in, where you solve

Why product positioning fails in sales (and how to fix it)

You have your marketing positioning under control. It is sharp, clear, and convincing.

Solo founders know that all you actually need is good product positioning 😉

🚀 One month till MVP launch and the rollercoaster of product positioning & messaging kicks off!

🏃‍♀️Two weeks ago: VP Product shares

The best marketers and marketing in the world can't make up for:

👉 Weak/non-existent product positioning

(You'll lose out when

A Product Manager's essential checklist:

Dashboards & Metrics 📊
Customer Service Channel Reports 📞
Rollout Strategy 🚀
Product Positioning 🎯
Vision &

GREAT breakdown from Emily Kramer:

"Positioning 🚫 Brand Story 🚫 Messaging"

👇


"Since I love talking marketing semantics on LinkedIn:

Shockingly, I don't actually love talking semantics

I recently saw a post that said posited that Product Management will be overtaken by Product Engineering.

Quote: "Engineers are learning product.

Product positioning is a series of trade-offs... 
and most founders HATE making any of them.

Greg Head calls it the "F word"

(focus)

Marketers