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𝗙𝗠𝗖𝗚 𝗖𝗠𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀: 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻

CEOs want CMOs to drive revenue growth. And they want them to build better toolboxes for international expansion.

"Moving boxes"

𝗙𝗠𝗖𝗚 𝗖𝗠𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀: 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻

CEOs want CMOs to drive revenue growth. And they want them to build better toolboxes for international expansion.

"Moving boxes"

𝗧𝗵𝗲 𝗠&𝗔 𝘆𝗲𝘀-𝗺𝗲𝗻

It is Saturday and it is MBB (McKinsey & Company, Bain & Company, Boston Consulting Group (BCG)) rant time

Every Saturday we

𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗻𝗴: Unilever

UL released last week its Q2/H1 results

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗮 𝗹𝗼𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲:

From +4% growth (mostly driven by volume), a significant gross margin

Do you succeed faster if you do what you love?

There are no right and wrong answers here.

I’m going to share my own experience

𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗱𝗼𝘂𝗯𝗹𝗲 (𝘁𝗼𝗽-/𝗯𝗼𝘁𝘁𝗼𝗺-𝗹𝗶𝗻𝗲) 𝗯𝗲𝗮𝘁 𝘄𝗶𝘁𝗵 𝗿𝗮𝗶𝘀𝗲𝗱 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 Colgate-Palmolive

𝗔 𝗴𝗼𝗼𝗱 𝗶𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗮 𝘃𝗶𝗿𝘁𝘂𝗼𝘂𝘀 𝘁𝗼𝗽𝗹𝗶𝗻𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗺𝗮𝗿𝗴𝗶𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁, 𝗿𝗲𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁, 𝗯𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆

JDE Peet's: the surprise H1 that financial analysts did not see coming

Stock price popped by 15% this week (the largest increase so far

𝗧𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲 𝗵𝘂𝗴𝗲 𝗻𝗲𝘄𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘇𝗲 (>$𝟮𝟱𝗯𝗻) & 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗙𝗠𝗖𝗚 𝗠&𝗔 𝗺𝗮𝗿𝗸𝗲𝘁 (𝘁𝗵𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗹𝗼𝗻𝗲 𝘄𝗶𝗹𝗹 𝗲𝘅𝗰𝗲𝗲𝗱 𝗲𝗮𝗰𝗵 𝟮𝟬𝟮𝟯

𝗟'𝗢𝗿𝗲𝗮𝗹: 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘁𝘀 𝗧𝗔𝗠 (𝘁𝗼𝘁𝗮𝗹 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁) 𝘁𝗼 𝗳𝘂𝗲𝗹 𝗶𝘁𝘀 𝗲𝗾𝘂𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 (𝘀𝘁𝗼𝗿𝘆)

When you are the undisputable #1 leader on Beauty, that you

Haleon: strong H1 (top & bottom line wise incl. A&P reinvestment), solid MS performance, improving B/S and raised profit guidance for H2

That's a

𝗨𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲: The HEINEKEN Company

The HEINEKEN Company released last week its Q2/ H1:

• It missed H1 volume consensus with a volume growth now slowing

With years of experience in B2B sales, been reflecting on my role as a Chief of staff to CEO of a fem hygiene

𝗩𝗼𝗹𝘂𝗺𝗲 𝗱𝗲𝗰𝗹𝗶𝗻𝗲d 𝗳𝗼𝗿 ~𝟱𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗙𝗠𝗖𝗚𝘀 𝗶𝗻 𝗤𝟮

𝗢𝘂𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲:
- Pricing tide continues to come out, now at +2.8% vs. +10%

𝗜 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗕𝗼𝘀𝘁𝗼𝗻 𝘁𝗵𝗶𝘀 𝘄𝗵𝗼𝗹𝗲 𝘄𝗲𝗲𝗸 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗮𝗿𝗰𝗹𝗮𝘆𝘀 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗦𝘁𝗮𝗽𝗹𝗲𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲

For anyone attending the conference or in Boston this

𝟯𝟮.𝟯%: 𝘁𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗮𝗸𝗲𝗻 𝗯𝘆 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗹𝗶𝘀𝘁𝗲𝗱 𝗙𝗠𝗖𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝗶𝗻𝗰𝗲 𝗽𝗿𝗲-𝗖𝗢𝗩𝗜𝗗 (𝟮𝟬𝟭𝟵-𝗛𝟭 𝟮𝟬𝟮𝟰)

⚫ That's historic & very different from

𝗣𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗿𝘁 𝘄𝗲 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟮 𝘆𝗲𝗮𝗿𝘀

It tells a lot about how volume, pricing &

𝗧𝗵𝗲 𝗿𝗮𝗰𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗽𝗿𝗲-𝗰𝗼𝘃𝗶𝗱 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗹𝗲𝘃𝗲𝗹 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗼𝗻 𝗳𝗼𝗿 𝟰𝟭% 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗹𝗶𝘀𝘁𝗲𝗱 𝗙𝗠𝗖𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀

That's still a

★ HIRING: Commercial Lead Europe for PE-backed US chilled healthy food brand 
£100-150k+ with compelling bonus / incentives package
Remote, though ideally based in NL

𝗠𝘆 𝟳 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗲𝘃𝗲𝗿𝘆 𝗾𝘂𝗮𝗿𝘁𝗲𝗿

Those are the charts below summarizing the results of the world largest 65 listed FMCG companies unpacked per

𝗕𝗮𝗿𝗰𝗹𝗮𝘆𝘀 𝗕𝗮𝗰𝗸-𝗧𝗼-𝗦𝗰𝗵𝗼𝗼𝗹: 𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗺𝗮𝗱𝗲 𝗯𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 & 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝘀𝗽𝗶𝗿𝗶𝘁

I spent the last few days attending the Barclays Consumer

As a Chief of Staff, I’ve learned that momentum comes from executing, not overthinking.

In FMCG, especially with new product launches or expanding sales

In the FMCG industry, every decision—whether it's a product launch, a distribution expansion, or a new marketing strategy—has two prices:
the list price and

Managing senior stakeholder relationships and communication is one of the most complex yet rewarding aspects of my role.
With multiple priorities, fast-moving projects,

In the past, shelf and store layouts were often done manually and shared via PDF files or static documents.

Category managers or

In my role, being someone others can rely on is critical.

Reliability may seem simple, but consistently showing up and getting the work done

Mondelēz International further doubles down on cakes & pastries with investment in Urban Legend - the UK-based lower-calories, fresh donuts maker

Urban Legend claims

𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗺𝗮𝗱𝗲 (The Growth FMCG CEO Interview with Cecile Beliot, Bel CEO – chapter 1)

In this second chapter, discover:
- Cecile's professional &

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝘃𝗶𝘀𝗰𝗲𝗿𝗮𝗹 𝗰𝗼𝗻𝘃𝗶𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝗣&𝗚 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 (cf. our last publication on the P&G Turnaround case):

𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗱𝗿𝗶𝘃𝗲𝗿 𝗼𝗳

FMCG Distributors Raise Concerns Over Private Vehicle Use by eCommerce and Quick Commerce

FMCG distributors are speaking out against the use of private vehicles

FMCG Advertising Shifts to Digital as TV and Print Decline by 6% in H1 2024

Did you know that FMCG advertising saw a 6%