Top Trending LinkedIn Posts about Copywriting

Write better. Communicate better. Sell better.

I started LinkedIn with a hierarchy of problems.
One of the evident ones was →Writing.

- I needed to write

Executives overcomplicate LinkedIn.

They think it requires a grand strategy.

↳ A team of experts
↳ Endless content

But here’s the truth:

It’s simpler than that.

1. Engage genuinely.
2.

كيف تكتب وصف منتجات متجرك بسهولة؟

💡♻ إذا استفدت من المعلومه شاركها مع اصدقائك وامنحهم فرصة للاستفادة
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#contentwriting #copywriting #socialemediamarketing #contentcreation

I Google'd "social copywriting best practices" for research.

But I'm horrified by what I saw.

The best practices include:

- Using emojis
- Using hashtags

This was clearly

Copywriting tip from the great David Ogilvy

👉 The headline is the label, the ticket, the descriptor.

Say it in simple and clear words

LinkedIn is full of recycled nonsense.

We need more executives sharing their expertise.

Here's why:

Most content is fluff.
Regurgitated advice.
Echo chambers of the same old ideas.

Whereas

When I started out learning about copywriting and content marketing, the first few people I connected with was Ben Sim.

He was writing for

Copywriting Tip:

>> Go to your competitor’s product pages
>> Search for 2-3 star reviews
>> Read the comments from unsatisfied customers
>> Turn those comments into

Copywriting tip:

Use numbers to support your claims.

Example 1:

"I will help you increase sales through email."

Example 2:

"I will help you make an additional $10k

Copywriting doesn’t have to be perfect - just consistent.

You’re in learning mode. Not “expert” mode.

Not “hit every sales target tomorrow” mode.
Not

Copywriting doesn’t have to be perfect - just consistent.

You’re in learning mode. Not “expert” mode.

Not “hit every sales target tomorrow” mode.
Not

Copywriting then:

- Get brief
- Explore ideas
- Pick an insight
- Write copy
- Present
- Get approval
- Publish

Copywriting now:

- Get brief or work without a

Copywriting swaps.


Instead of this → Swap for this

1) About us → If you are looking for [solution] you're in the right place.

2) Create

Copywriting tip:

Pick the right words.

Instead of saying “basic” say “simple”.

Instead of saying “strange” say “unique”.

Instead of saying “cheap” say “affordable”.

It’s not just about

Copywriting Rule 101.

Paint the big picture in their head.

Weak -> "I want to exercise"

Better -> "I need to engage in physical activity"

Great ->

Copywriting for surgeons: What You Need to Know.


[What you say and others hear are not always the same.]

You say, "we treat our

Copywriting is the lifeblood of your marketing.

Don’t f*ck it up.

Copywriting is easy (if you struggle, save this post).

Why? Copywriter can make as much as $100K.

I have made it easy for

Copywriting is easy (if you struggle, save this post).

Why? Copywriter can make as much as $100K.

I have made it easy for

Copywriting quiz:

Is this a good mailer?

Let me know in the comments.

>>> Extra Context: this is NOT for the presidential ticket —

Copywriting is easy (if you struggle, save this post).

Why? Copywriter can make as much as $100K.

I have made it easy for

Copywriting isn't about being efficient

When I started learning copywriting over 7 years ago I first thought it was about saying things efficiently.

Then after

Copywriting gets people to act. Storytelling gets people to care before they act.

Something interesting Simon Dell posted was this Burberry ad -

Copywriting's just like sparking up a new friendship 🤝:

1. Kick things off with your intro - that's your headline. ✨
2. Get the convo

Copywriting's just like sparking up a new friendship 🤝:

1. Kick things off with your intro - that's your headline. ✨
2. Get the convo

Copywriting Tip:

Use the feature → benefit → outcome thought process.

Example:

Feature: Ultra Wide Pro camera system.

Benefit: Get crystal clear pictures at any time of

Copywriting rules and templates are useless.

The truth is...

- Power words is a mirage.
- They keep you from seeing the TRUE copywriting
-

Copywriting is a critical skill in business.

But I disagree that everything needs to be shorter.

Sometimes, you can have more fun and

Copywriting for Recruiters is a key skill for attracting candidates and building your brand.

Over the past 4 years, I've been fortunate to get

Copywriting Tip:

Stop writing your ads like you're asking for their money.

Start writing them like they need what you're offering.

You'll sell better.