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CMO Council

CMOs que apenas pedem investimento ficam para trás. Aqueles que pensam como CFOs geram resultados.

Uma das principais barreiras para os CMOs

CMOs em apuros: Como sobreviver ao corte de custos de marketing que está acontecendo em 2024?

2024 tem sido um ano desafiador

Transform your company at the speed of disruption!

We're just two weeks away from our #BonusHuddle with the incredible Steve Dennis, where he'll

CMO Playbook for real-time marketing.

💯

CMOs and industry leaders: Is it time to rethink what growth really means?

Today, achieving growth is more than just a numbers game—it’s about

“Your role, if you do it well, should be the deputy CEO,” suggested Sion Lewis, CEO of Ciphr, a UK-based software start-up. The

CMO: this company has no idea what real performance marketing is

CEO: wtf do you mean? we're some of the best performance marketers in

CMOs and Sales VPs, sorry to break this to you but if you can’t:

- Align marketing with financial targets
- Allocate marketing resources
- &

CMOs: The Architects of Business Growth and Profit

CMOs are no longer just product promoters, but growth drivers and profit makers. They sit at

CMO: while beating last years BFCM revenue is fun, it's killing this company

Founder: but we have to grow

CMO: why

Founder: because if we miss,

CMOs, you don't need to measure everything to win.

Why?

Many of the events that trigger people to take action are happening in your customer’s

CMOs and Sales VPs, sorry to break this to you but if you can’t:

- Align marketing with financial targets
- Allocate marketing resources
- &

CMOs and Sales VPs, sorry to break this to you but if you can’t:

- Align marketing with financial targets
- Allocate marketing resources
- &

CMO: meta continues to stink it up

CEO: this freaks me out

CMO: this last month has made me start to rethink about how we

CMOs: Here are 5 things you need to know about SEO.

1️⃣ SEO requires patience but pays off
↳ It typically takes 6-12 months to

CMOs: Rethinking Reliance on Google's Adtech Ecosystem

Google's dominance in the adtech space is being challenged by the DOJ's case. This shift can teach

Looking to sharpen your B2B PR strategy? This #SuperHuddle panel with Michael Nuñez (VentureBeat) and Curtis Sparrer (Bospar) will spill insider secrets on

CMO chahiye! Itna badiya wala chahiye ki “Mogambo Khush ho Jaye”

𝐘𝐞𝐬 𝐌𝐚𝐝𝐚𝐦 𝐢𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐡𝐮𝐧𝐭 𝐟𝐨𝐫 𝐚 𝐂𝐡𝐢𝐞𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 who can

CMO: “I reached out because your riffs on public relations keep popping up in my LinkedIn feed.” 😊

Me: “It’s so great to connect,

CMOs CEOs: Please dump Wannabe-Segmentations and use this instead 👇

In marketing much goes wrong:
(1) Performance over brand
(2) Data

CMO Amelia Coomber & I discuss how our slow learning speed became our superpower.

Also discussed…
- Why structured ingestion helps us 
- How I deal

CMOs, what's the impact of your attribution being wrong by 5%?

Well, it turns out... a lot.

My point isn't about precision per se.

CMO : réunir, engager et monétiser une communauté c'est la clé de succès marketing. Inscrivez-vous à ma nouvelle newsletter et apprenez de 0

CMOs CEOs: Let's face it
Performance marketing won't fix your CAC problem


Acquisition cost that is too high for generated customer value is one

CMO (Cystoid Macula Oedema)

CMO is something I see quite often in practice. The symptoms vary in severity but there’s always a reduction

CMO: we've discounted more and for longer each black friday for the last 5 years. i feel like we're selling our souls to

“CMO: we see how follower growth drives incremental revenue from organic search, direct sessions, and organic social referrals over the following six months.

CMO: We spent six figures on that campaign shoot last quarter. Brand team loved it. But why aren’t we seeing it pay off

CMO: we need to do a brand reset

CEO: wtf does that mean? like a new logo?

CMO: no. that'd be a rebrand. not what