Top Trending LinkedIn Posts about Brand Management

In a world where attention equals currency, mastering branding isn't just for marketers—it's essential for professionals in all fields.

5 branding books that everyone

It’s too easily forgotten that it takes time to build a brand that appeals to kids. I purposefully don’t say ‘kids brand’ because

Brand management is about human behaviour.

Here are 5 habits to boost your brand management performance that I have learned in my journey

Brand management of the future

In my Marketing & Consumer Behavior course in the Master in Strategy and International Management (SIM) at University of St.Gallen we

At Buckner Brand Management every day is World Earth Day we don’t wait for just one day to show you what we are

At Buckner Brand Management every day is World Earth Day we don’t wait for just one day to show you what we are

Brand management is all about understanding human behavior, not rocket science. Here are three key points to boost your brand management game:

Is your brand falling behind generic products due to inflation? or is there a deeper issue in your business strategy?

Marketers often attribute losing

Building trust through consistency is non-negotiable for success.

Here are some insights for my fellow Marketers who are driving profitable growth in a competitive

3 Insights to Stand Out in Brand Management When Writing Briefs:

1. Less is More:
Great client briefs don't need to be complex. Keep

Brand management versus brand leadership - a more significant divide than meets the eye. The impact on business results cannot be underestimated.

Real marketing

I bought my new shoes for SIMA Snow & Ice Management Association Why does this matter?

Because brand matters. Brand is everything.

Need

They had the best product.
Their pitch was complex.
They lost the business

What is more powerful? A top product with a complex pitch?

How to Become a Successful Marketer

Becoming a successful marketer involves mastering three key areas: brand management, business strategy, and adaptive leadership. Here’s how

Mastering Essential Skills for Brand Managers

Being a brand manager requires a wide range of competencies, including expertise in AI, insights, financial acumen, understanding

Your Business Profit Margin is Driven by Your Brand

Your brand is crucial for profitable growth. But what exactly is a brand?

1. Promise: It's

Brand management versus brand leadership - a more significant divide than meets the eye. The impact on business results cannot be underestimated.

Real marketing

What drives consumer behaviour beyond demographics?
Defining your consumer psychographic profile better thank anyone else is a source of competitive advantage.

Customer behaviour is

KEFA Watches, with the Petrus watch project, continues to build solid and strategic relationships worldwide with extraordinary new partners and friends.
With excitement

KEFA Watches, with the Petrus watch project, continues to build solid and strategic relationships worldwide with extraordinary new partners and friends.
With excitement

Do the One Thing That Matters Most

Do the one thing...
…that, when done...
…materially moves you closer to the objective.

Do that first.

First in your strategic

The Power of Great Client Briefs: Simplify to Amplify

1. SIMPLICITY OVER COMPLEXITY

Great client briefs are more powerful than big budgets. They can turn

Simplify Your Brand Promise, Amplify Your Profits: 3 Proven Strategies to Outperform Competitors

Here are 3 key points that simplify the brand messaging principles

Forget the elevator pitch—it’s outdated.

In today's world, attention is the new currency, and it’s shrinking fast.

Think you can capture interest in 30

Drinks with a Psycho Fan in Warsaw?

On Thursday I got a terrific invitation from a marketing manager who completed the Mini MBA in

Brand management is not rocket science—it’s about understanding human behavior.

Here are 5 actionable habits to boost your brand management performance:

1️⃣ Prioritize Observation:

Brand management versus brand leadership - a more significant divide than meets the eye. The impact on business results cannot be underestimated.

Real marketing

How to Become a Successful Marketer

Becoming a successful marketer involves mastering three key areas: brand management, business strategy, and adaptive leadership. Here’s how

Brand management versus brand leadership - a more significant divide than meets the eye. The impact on business results cannot be underestimated.

Real marketing

Brand management versus brand leadership - a more significant divide than meets the eye. The impact on business results cannot be underestimated.

Real marketing