Top Trending LinkedIn Posts about Below the Line Advertising

While I consider myself to be creative, I am most definitely not an artist. This is a picture I drew on January 19th

Love a good #PR stunt? Then you will love KFC’s cheeky campaign from the past where they pretended to be Ikea to orientate

🔍 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗪𝗲𝗲𝗸𝗱𝗮𝘆𝘀 𝗼𝗻 𝗔𝗖𝗢𝗦 𝗩𝗮𝗿𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 📊

After conducting an extensive analysis of Amazon advertising data across 500+ accounts over a 6-month

After 35 years, this was still the best ad in the Super Bowl.

Not to mention the longest-running one.

But what makes this

Meet the ad man who convinced brands that “black people are not dark-skinned white people.”

In the 1970s, black people rarely saw themselves portrayed

I'm thrilled to announce that KD Kingdong Media has been honored as the "Best BTL Agency in Real Estate Sector" at the esteemed

There are tons of different types of marketing out there, so I’m not surprised that it can get confusing 🤪

Content marketing involves making

𝐖𝐡𝐞𝐫𝐞'𝐬 𝐌𝐲 𝐎𝐫𝐝𝐞𝐫? 𝐓𝐡𝐞 𝐌𝐨𝐛𝐢𝐥𝐞 𝐏𝐢𝐜𝐤𝐮𝐩 𝐏𝐮𝐳𝐳𝐥𝐞

Ever been super hungry at a restaurant and decided to skip the line by placing a mobile

This is how startup growth usually goes:
1. Saturate performance channels with limited resources
2. Team believes it's to be a grown up company and

The best storytellers of the 21st Century:

Nike.

Here are 3 key lessons from Nike’s story-driven marketing:


1. Be the guide

Nike ads are never

This was my 10th time (yes, 1-0) judging the Shorty Awards and each time it is an honor and a privilege.

Here are

📖 I love good advertising.

📷 Major shout out to British Airways for these out-of-home billboard ads.

🖼️ You know the industry. You know the

Any truth to Mayor of London candidate, Shyam Batra statement on 15 minute cities?

"You won't be able to drive a petrol or diesel

Ready to take your career to the next level? Join us!
We're hiring talented individuals who are passionate about the Advertising Industry. Check

🌟 Harnessing the Power of Traditional Visual Advertising and Below-the-Line Tactics! 🚀 Traditional visual advertising continues to be a cornerstone of brand success,

WHAT CAN RETAIL MEDIA DO FOR RETAILERS?

Let's ask Brian Cornell, CEO with Target about their advertising business [Roundel]. The below quotes were pulled

WHAT CAN RETAIL MEDIA DO FOR RETAILERS?

Let's ask Brian Cornell, CEO with Target about their advertising business [Roundel]. The below quotes were pulled

TSL Consulting has proven its eminent success in scaling Returns on Ad Spend (ROAS), with its digital and below-the-line brand positioning strategies. We

𝐔𝐧𝐥𝐨𝐜𝐤 𝐘𝐨𝐮𝐫 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: 𝐖𝐡𝐲 𝐂𝐨𝐦𝐟𝐨𝐫𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐑𝐞𝐚𝐥 𝐎𝐛𝐬𝐭𝐚𝐜𝐥𝐞 𝐭𝐨 𝐏𝐫𝐨𝐟𝐢𝐭𝐢𝐧𝐠 𝐁𝐢𝐠

Ever wondered why some businesses achieve great heights while others plateau? The

Media Fraud is like an ice-berg...

...for some reason, our industry only wants to talk about what they can see above the water-line.

Digital marketing, in fact all marketing is like an iceberg, with visible elements above the surface that are anchored in more substantial

🎬🌐 Name 5 movies that have predicted or influenced tech we see hitting the market today. -

Grab your popcorn, and let’s dive

This #FunThursday may become #CreativeThursday.

I've collected some great examples of Ads that are breaking down the line between 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 and 𝗮𝗿𝘁, and I

🌟 We are looking for a Head of Marketing to join our team! Reporting directly to the CEO (DGM Grade), this key role

Media Fraud is like an ice-berg...

...for some reason, our industry only wants to talk about what they can see above the water-line.

What would a 4.7% lift in lead conversions mean for your business?

If you generate thousands of leads a month, it’s a lot.

That’s what

Imagine waking up to an ad that just gets you. A world where construction ads don't just sell you a house, but your

In this week's episode of "The Human Code," I'm thrilled to have Sean Johnson join us to share his compelling insights on how

The Misconception of ACoS: Why Lower Isn't Necessarily Better
In the dynamic world of e-commerce advertising, a common belief prevails that a lower

Is Google losing sight of its own ethical guidelines?
Recent reports suggest that might be the case.

According to an investigation by the Financial Times, 
Google