weskao LinkedIn Posts

Most marketers focus on decreasing friction: make the button bigger, put more above the fold, and offer a discount. The logic for reducing

When marketers reach a certain level of seniority, many expect to delegate and work through others. But times are changing. Growth has slowed

As an expert, your insights are your IP. How to turn your insights into unique frameworks:

Your expertise is incredibly powerful. But too few

“Being a generalist” is harder than it sounds. Here are 11 disciplines to become a sharper operator:

1. Sales

You can’t build awareness forever. Eventually,

I've realized one of the biggest risks for founders is getting paralyzed by uncertainty and high stakes. Feeling bad about yourself can cause

As someone who is self-conscious about bothering people, I’m happy to jump in if a coworker needs my help. But asking others for

As someone who is self-conscious about bothering people, I’m happy to jump in if a coworker needs my help. But asking others for

For business-side roles (marketing, sales, product, ops), the basics of the job are surprisingly similar:

• Clear writing
• Project management
• Rigorous thinking
• Detail orientation
•

I think most people over-prepare for highly visible meetings, and under-prepare for daily interactions.

Obviously, you want to be prepared for important moments. But

I think most people over-prepare for highly visible meetings, and under-prepare for daily interactions.

Obviously, you want to be prepared for important moments. But

I've realized "over-communication" usually ends up being the right amount. Different managers have different thresholds of wanting to be kept in the loop,

You may not be aware of this, but what if your current marketing is a little bit selfish?

Wait, what does that mean?

Wes Kao,

How to flag problems even if you don't have a solution:
🚫 "This process is broken."
✅ "This process is broken because X. I think

Wes Kao, co-founder of Maven and altMBA, shares an important thing for you to remember when you feel overwhelmed with marketing and storytelling

📚 Valuable Quick Read on "Mastering the Art of Managing Up" by Wes Kao
 
Managing up can be a transformative skill for professionals, yet

Remove this to improve your writing (it takes 5 seconds to fix):

Get rid of double negatives. Instead, phrase in the affirmative.

🚫 Before: “I

Social media writing vs business writing 101:

Being overly confident is free on social media, but expensive in an organization.

I’m noticing more young professionals

🚫 Lazy thinking: "I need creative breakthroughs to add value."

✅ Rigorous thinking: "I can stand out and add value if I master the

I've noticed it's easy for marketing teams to place too much focus on process and metrics--KPIs, OKRs, SMART goals, MQLs, SQLs, sprints, etc--and

Giving great feedback is a core challenge and one of the most important things a people manager or a Product Manager (especially as