Tom Goodwin LinkedIn Posts

It's amazing how often you see emails pleading "Please don’t reply to this email". Quite often they miss out the please.

It's quite

Quite a lot of modern corporate life is doing something that continues to look extremely good in a spreadsheet, but your gut tells

I remember reading this piece, which destroyed almost all the logic that underpins digital advertising, and thinking the whole industry would blow up,

Show me someone who thinks Advertising will die because of AI and I'll show you someone who doesn't understand how Advertising and Brands

The word Advertising is derived from the Latin verb "advertere," which means to turn toward or pay attention to.

I think most people today would

I do wonder if any remotely normal people have ANY enthusiasm for anything remotely like this.

Are there parents excited for what this means

Desert Island Discs is a British Institution. It's a Radio show on the BBC where a famous guest is invited to choose the eight

Digital Advertising is most sophisticated and utterly dumb industry and this is why

It’s normal these days for Digital Display Banner ads to be

Is the pace of change really the hardest part of business today?

I think it might actually be UNCERTAINTY.
.....
We often hear about the need to

AI should really be focused on the boring stuff.

I’m quite suprised for instance that the entire field of business expenses or invoice processing

I think of this image all the time.

I love tech and better systems, but do wonder if defaulting to simple isn't better.

Case in

If you subscribe to me on Substack (for free) you've seen this already, but here's the latest Nowism newsletter by me.

Thoughts on China,

I'm seeing lots of studies in the effectiveness or otherwise of Advertising.
Here's something I'm not sure people thinking about......Time.

I think Advertising is marvelous,

The best technologies don’t just make life easier—they make us rethink how we work.

I’ve always believed technology isn’t about raw power, but

Everyone is getting excited about Agentic workflows, but for me they feel like this Automatic Button pusher.

You see, having an agent know where

Let's be honest here, this is the worst Ad I've ever seen.
Every single part of it is awful.

The photography is terrible, the lighting,

"Why do we waste time on the least important things?"

Parkinson’s Law of Triviality explains that people tend to spend more time on things

The first step in transforming how we work with AI isn’t figuring out what AI can do fastest, easiest, or most efficiently and

Uber may be the world’s largest ride-sharing company, but it was far from the first.......Zimride launched three years earlier.

Books .com was the first

The difference between signaling and messaging is like the difference between fake and real flowers.

For reasons I can’t quite explain, I’m obsessed with