Todd Kaplan LinkedIn Posts
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@toddkaplan
We just wrapped an incredible week at our annual PepsiCo North America Beverages national AOP Meeting!
It was so great to share our
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No Super Bowl ad? No problem!🥤 🍒 💪
While many marketers believe that buying a Super Bowl ad is the only way to
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For those who think the Super Bowl is the only viable platform to reach consumers at scale, its time to consider rhe fact
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If Las Vegas is Disneyland for adults...and the Super Bowl is marketing's biggest stage…what does that make a LAS VEGAS SUPER BOWL? 🎲
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The Sphere is a phenomenon. But who knew you could drink Pepsi from it and turn it in into a cherry?! 🤯🥤🍒
With
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It’s always fun when your brand organically pops up in culture…especially in the most surprising ways 👀🍒
Over the past week, at least twenty
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The brands that put their consumer first are the ones with the most potential to be ‘wildly’ successful! 🚀🍒
Pepsi Wild Cherry has
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Dry January got you down?🥂🍸
Don’t worry - you can still ‘break out the bubly’! 😉
I’m excited to share the world’s first “press
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Consumers today are overwhelmed with too many choices, making it challenging for brands to cut through the clutter. Let me explain 👇
We all
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Happy New Years!! 🎉🍾🥂
As I reflect upon all the feels surrounding the end of last year and the beginning of the next, two
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When it comes to taking on new looks, brands went bold in 2023. Here are the top 5 logo changes of the year.
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🇺🇸 The 4th of July is one of the most unapologetically American holidays - with over 150MM hot dogs consumed! 🤯 🌭🌭🌭
Nobody knows
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Trying to land your "dream job"? Then you're thinking about your career the wrong way...👇
As people go through their careers, they often focus
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Huge congrats to Pepsi’s Sofia Crnkovich for being named to this year’s Ad Age list of 23 Gen Zers to know in Advertising
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BIG news this week! Subway announced that it will be partnering with PepsiCo to include our portfolio of brands throughout its stores in
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💥Something new is BURSTing onto the scene in sparkling water!💥
Our bubly fam is growing! I'd like to introduce you to bubly burst -
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Every March millions of people fill out brackets, but very few ever get it right. So we decided to put A.I. to the
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💥BOOM!💥
Pepsi was just awarded “BEST REBRAND” at this year’s Ad Age A-List and Creativity Awards!!
HUGE congrats to the entire PepsiCo team
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There is an unspoken truth about Pepsi - it makes your favorite grilled foods taste better! So with BBQ season approaching, we decided
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125 years never looked so good! 🙌 🤯
Over the past 125 years, Pepsi has become an iconic brand that is truly a
