Dan Koe LinkedIn Posts

100% work or 100% rest.

Your creative output is like a battery. You have about 3-4 hours you can dedicate to pure

If you want to master marketing, master perception.

Here are 4 strategies:

A better product will always lose to a product that people *think* is

I "failed" at web design, SEO, graphic design, digital art, content marketing, dropshipping, photography, multiple ecom brands, and more.

And yet, every

The one-person business model has always appealed to me over having many employees.

- A simple website as a "storefront"

- A digital product stack

If you struggle to write content that leads to:

- Growth
- Authenticity
- Authority

I walked through my process of writing the 3 middle slides in

You don't need 127,490 followers to start monetizing.

There are 3 types of products and services:

- Done For You (freelancing)
- Done With You (consulting)
-

Brand is you.

Product is what you needed on your journey.

Marketing is the valuable lessons you picked up along the way.

When you compete with

Stop trying to build "income streams."

Especially at the beginning.

Build traffic sources instead:

Your focus should be on creating ONE high quality offer stack *that

You know your friends.

If they came to you with a problem, you would be able to look at the nuances of their situation

AI can't replicate experience.

If you:

- Lean into your brand story
- Use personal examples to illustrate concepts
- Have a fleshed-out philosophy behind what you

The 4 skills that will make or break your one person business:

- Product
- Content
- Branding
- Marketing / sales

If you can learn, practice, and

Distribution = freedom

Distribution comes from building an audience by creating valuable content around your interests.

If you make music, and build an audience of

The biggest problem people face in online business:

Finding a niche.

After years of:

- Agency work
- Freelancing
- Ecommerce failures
- Growing as a creator

I've found a

Disappear for 2-4 hours a day.

Build a project that actualizes your ideal future.

You aren't where you want to be because you haven't built

The greatest threat right now is a lack of deep knowledge.

Everyone is trying to find the quickest path. Programmers, writers, creators, marketers. They

Few people have realized this:

What used to take 10 people now takes 1.

What takes 10 people now will only take 1.

Thank you, technology.

With

The greatest skill one can develop is decreasing the time between idea and execution.

What you must realize:

There is a path to achieve whatever goal you want.

It probably isn't a path that someone else has already taken.

This

Discipline is saying no to people, places, and things that distract you from the pain of not achieving your goals.

Parkinson's Law: work expands to fill the time allowed for its completion.

Koe's Law: work evolves to earn more in the same time allowed