Scott Vaughan LinkedIn Posts

The number of #generativeai integrations being enabled to create products, apps, and new capabilities is staggering. Check out this piece by my colleague

A new Data Privacy Framework for using and handling European customer data flowing back and forth from the US has been approved. It's

Are you a growth leader? An interesting perspective based on McKinsey & Company research and analysis and the traits and beliefs that define

More of us are evolving our #gtm strategies and motion to deliver on our customers' entire lifecycle and lifetime value. My experience has

Hello, my colleagues:
I'm compiling an analyst piece for my role at Acceleration Economy. I'm looking at a handful of #martech and #revenueops #data

I wasn't sure if this was fake or real news. If it was machine- or human-generated.
"Authentic" is the top word of 2023,

Well, here it is, and here they come. Every major disruption comes with the disruptors trouncing on and messing with the established models

$5.1 Trillion on IT global spending and $1 out of every $8 in the corporate budget will be spent on software in 2024.

A REQUEST PLEASE: There are many conversations and content about #AI and #GenerativeAI and their application in content marketing and programs. I have

The #1 job on the rise, according to LinkedIn, is...#chiefgrowthofficer (and similar titles/roles).

I held the CGO role for 2 years @Integrate and

Omeda is powering media businesses, publishers, and content creators with their innovative SaaS Audience Data Platform and is looking for a #revenueoperations pro to

The threat of #ai eliminating mass jobs is overhyped. New roles and jobs are and will be created. That said, AI, NLP, machine

We've seen the media industry pivot, grow and transform in recent years, but it always circles back to one core theme: your audience.
 
Put

Here is a deep dive report the team at Acceleration Economy assembled on #GTM strategies in the #AI ecosystem.

The report features analysis

In my latest Acceleration Economy article, I explore the world of #financialservices and how all aspects of #AI are being applied to #mergersandacqusitions,

I have been spending time in the @Microsoft #Cloud and #ERP partner ecosystem world. As companies move from on-prem to the cloud and

This hits home. How can marketing get a seat at the table?

Here are a handful of essentials I see marketing leaders and

I have been living and practicing #GTM for a decade+. A unified GTM is the right strategy - integrating market, product, marketing, customer

What can marketing leaders do to earn and thrive with a seat at the executive table? That’s the deep dive we get to

Data Portability is now a requirement for any business technology environment, especially given the rapid move companies are making to move applications to