richard-shotton LinkedIn Posts

Brad Wilken, a chiropractor, dropped these coins on the street to promote his business - wonderfully amusing example of ambient advertising

In Pricken book

"It is the folly of too many to mistake the echo of a London coffee-house for the voice of the kingdom." Jonathan Swift

Celebrating a year of Richard Shotton's Applied BeSci Masterclass! 🎉
To mark the occasion, we're rolling out a number of improvements to the course

Luke Sullivan on how to judge outdoor ads
A far more realistic approach than poring over them for half an hour in a

In our latest episode exploring the behavioural science secrets of the world's best brands MichaelAaron Flicker and I look at Red Bull and

Marketers often have an unhealthy obsession with efficiency - in many circumstances the Principle of Redundancy might be of more value

Maurice Saatchi on simplicity

In Hey Whipple Squeeze This

On the poor psychology of expecting clients to buy 'brave' creative work
This extract is from a longer piece by Martin Weigel which is

The ostrich effect is the idea that if you make people feel worried about an issue, rather than resolve the underlying problem they

Keen to apply behavioural science to marketing? If so, I've created a comprehensive video based, self paced course. It's focussed on the practical

Chipotle are masters at applying principles from psychology to their ads. In this podcast with MichaelAaron Flicker, we discuss how they use the

Peterson at the University of Texas showed that if you label products as "sold out" you reduce irritation compared to "unavailable". After all,

In our latest podcast MichaelAaron Flicker and I look at how you can apply behavioural science to encourage people to act more sustainably.

How Nike purposefully stoked a controversy with the NBA to launch Air Jordan with a bang
Great piece from Dave Trott

Link in

The quote below is from Steve Jobs and emphasises that if you want to think creatively you need a wide breadth of experiences.

“A lot of people we think of as exceptionally creative are essentially intellectual middleman”
Lovely argument for the power of

In the 1860s the owner of Pears Soap spotted a loophole in the law: while it was illegal to deface English coins, at

How Liquid Death have become the fastest growing non alcoholic drink ever by smashing category conventions. A new podcast from MichaelAaron Flicker and

How to apply behavioural science to direct mail: in this video Rory Sutherland & I discuss the most relevant behavioural experiments and how

Why ‘follow your passion’ might not be great early career advice

In excellent The Algebra of Wealth by Scott Galloway