professorbyronsharp LinkedIn Posts
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Oh look, a digital brand working hard to acquire new customers. And using “old media” too.
Could they know something that marketing gurus
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In the world of fragrances, 'niche' is a term used to describe brands recognised by those 'in-the-know' and with typically higher price-per-volume, and
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Register now to attend : https://lnkd.in/eRcp3mQb
We are pleased to share that we are hosting Distinguished Professor Jan-Benedict Steenkamp visiting from North Carolina …
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This is from a report on “price gouging”. It’s a list of what are understandably seen by the public as unethical pricing practices.
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This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the
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"It’s not that all organisations should try and be a mirror of the public, it’s that, in a highly politicised environment, they should
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India’s greatest gift is its ability to innovate. I’m thrilled to be headed back this week to learn about some of the incredible
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Check out our latest podcast, "Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition."
Listen/watch as Editor-in-Chief Colin Campbell gets behind the research with
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Marketing question:
Would you rather hit 1 person with 10 ads or 10 persons with 1 ad?
My intuitive answer would have been
@professorbyronsharp
How Brands Grow – for Executives (https://lnkd.in/ga24pWPA) is Ehrenberg-Bass Institute’s newly launched product aimed at C-suite leaders, executives and entrepreneurs.
It is a
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The 2024 Ehrenberg-Bass Institute's Summer Vacation Laws of Growth program for University of South Australia has now finished ✨ Six weeks of sophisticated
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To all those who have signed up for How Brands Grow for Executives … I so very much look forward to seeing you
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LARGEST EVER EVIDENCE ON EFFECTIVENESS OF ASSORTMENT PROLIFERATION: CONSUMER OVERLOAD OR DOES IT STILL WORK?
Any regular supermarket has easily 40,000 SKUs. Concerns
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Oh wow, so the “strategic decision” to stop focussing on customer acquisition has (so far) led to a 19% drop in sales and
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Exactly a week ago until How Brands Grow - for Executives is in Singapore!
Discover evidence-based research with Ehrenberg-Bass Institute experts in person! Final
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This is hilarious. MRDA, if you don’t know what this means please google it, you’ll use it for the rest of your life.
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The Institute is honoured to welcome Ian Burton, BU President of Perfetti Van Melle in the APAC region, to the Ehrenberg-Bass Australasian Advisory Board
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FAQ about How Brands Grow for executives:
Online?
No. Face-to-face, interacting with other executives, and the scientists from the Ehrenberg-Bass Institute.
Advanced?
Yes.
It's
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What to do in a recession. Contrary to popular belief it’s not wise to shift budget away from mental availability towards purchase
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How Ehrenberg changed our view of how advertising works.
