professorbyronsharp LinkedIn Posts
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@professorbyronsharp
"It’s not that all organisations should try and be a mirror of the public, it’s that, in a highly politicised environment, they should
@professorbyronsharp
This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the
@professorbyronsharp
This is from a report on “price gouging”. It’s a list of what are understandably seen by the public as unethical pricing practices.
@professorbyronsharp
Register now to attend : https://lnkd.in/eRcp3mQb
We are pleased to share that we are hosting Distinguished Professor Jan-Benedict Steenkamp visiting from North Carolina …
@professorbyronsharp
FAQ about How Brands Grow for executives:
Online?
No. Face-to-face, interacting with other executives, and the scientists from the Ehrenberg-Bass Institute.
Advanced?
Yes.
It's
@professorbyronsharp
The Institute is honoured to welcome Ian Burton, BU President of Perfetti Van Melle in the APAC region, to the Ehrenberg-Bass Australasian Advisory Board
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This is hilarious. MRDA, if you don’t know what this means please google it, you’ll use it for the rest of your life.
@professorbyronsharp
Exactly a week ago until How Brands Grow - for Executives is in Singapore!
Discover evidence-based research with Ehrenberg-Bass Institute experts in person! Final
@professorbyronsharp
Oh wow, so the “strategic decision” to stop focussing on customer acquisition has (so far) led to a 19% drop in sales and
@professorbyronsharp
LARGEST EVER EVIDENCE ON EFFECTIVENESS OF ASSORTMENT PROLIFERATION: CONSUMER OVERLOAD OR DOES IT STILL WORK?
Any regular supermarket has easily 40,000 SKUs. Concerns
@professorbyronsharp
To all those who have signed up for How Brands Grow for Executives … I so very much look forward to seeing you
@professorbyronsharp
How Ehrenberg changed our view of how advertising works.
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What to do in a recession. Contrary to popular belief it’s not wise to shift budget away from mental availability towards purchase
@professorbyronsharp
My latest fave media quote: “The Ehrenberg-Bass Institute is often likened to the fabled Library of Alexandria within marketing circles, owing to its
@professorbyronsharp
"Psychological targeting is difficult to attempt and, so far, not shown to work. This should allay fears about the power and potential misuse
@professorbyronsharp
Upgrade your CV.
Join me and Jenni Romaniuk for How Brands Grow for Executives, June 17-20.
@professorbyronsharp
Oooo last chance to enroll. Seriously improve your CV
