Nikhil Narayanan LinkedIn Posts

As opposed to other mouthwash brands that remove germs only from the bottom-left corner of the mouth.

#advertising #copywriting #themoraltroll

Today is the International Day of the Girl Child. Thought of sharing this spec piece I worked on in 2008 or so.

#advertising

𝗔𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁

If you live in India and haven't heard of Old Monk, scroll on. If you have, let's do an activity.

"𝘼𝙨 𝙖 𝙥𝙤𝙡𝙞𝙘𝙮, 𝙬𝙚 𝙙𝙤𝙣'𝙩 𝙜𝙞𝙫𝙚 𝙤𝙪𝙩 𝘿𝙞𝙬𝙖𝙡𝙞 𝙜𝙞𝙛𝙩𝙨 𝙖𝙩 𝙩𝙝𝙞𝙨 𝙤𝙧𝙜𝙖𝙣𝙞𝙨𝙖𝙩𝙞𝙤𝙣. 𝙒𝙚 𝙙𝙤𝙣'𝙩 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙞𝙣 𝙢𝙖𝙩𝙚𝙧𝙞𝙖𝙡 𝙞𝙣𝙘𝙚𝙣𝙩𝙞𝙫𝙚𝙨."

True story narrated by a friend

Hey You,

Anybody who grows faster than you in the organisation is a 𝘣𝘰𝘰𝘵-𝘭𝘪𝘤𝘬𝘦𝘳. Anybody who has moved more jobs than you have is

Thoroughly enjoyed this Christmas commercial from Zomato. The simplicity of the brand connect is admirable. Same goes for the track.

#advertising #storytelling #copywriting

This is an ad I wrote for TVS Apache RTR 160 in 2012 or so. It was positioned as the ultimate racing machine

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 - 𝗶𝗻 𝗮 𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗲

An HR person hired a candidate, gave a 7.4% hike, and did not write a LinkedIn post

𝗖𝗿𝗶𝘁𝗶𝗰𝗶𝘀𝗺 - 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝘀𝗶𝗱𝗲

When you surround yourself with people who sing your praises even when you are producing sub par work, you

"When you love someone, let them know," they say.

Similarly, when a colleague does a good job, let them know. It costs nothing.

The term 'Growth Marketing' makes it seem like every other form of marketing focuses on sending the brand on a decline 🤷🏽‍♂️


#marketing #advertising

𝗦𝗰𝗮𝗺 𝗔𝗹𝗲𝗿𝘁!

Had a strange experience right now. Received an SMS from Bluedart with an OTP, immediately followed by a call from the delivery

The first one is the MacBook Air India launch ad from 2008.

The second one is the new MacBook Air ad from yesterday.

We

Have been seeing so many ads that feature the brand's founders in them. Maybe it's a ploy used by creative teams to get

In football, the referees make high-profile errors all the time. The sort of errors they make can affect outcomes of matches, careers, and

The biggest lie you will hear in the recruitment circus - "Budget is open as long as we find the right talent."

𝘥𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘕𝘰.

𝗪𝗮𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗶𝗱𝗱𝗹𝗲 𝗙𝗶𝗻𝗴𝗲𝗿𝘀

Back in the day, a colleague of mine and I used to find creative ways to show each other

This wordplay makes my head ache a little. And it reminded me of a once-notorious billboard that the Bangalore Traffic Police department had

𝗧𝗵𝗲 𝗧𝗮𝗹𝗲𝗻𝘁 𝗛𝘂𝗻𝘁𝗲𝗿𝘀

In a restaurant far, far away, there arose a problem. The worried manager approached the owner.

Manager: "Sir, we've a problem. The

You know how when you move from a slow-moving queue to the fast-moving one, the queue you moved out from starts moving faster?