Mat Baxter LinkedIn Posts

Every company makes bad calls from time to time, and deserves the benefit of the doubt.

But Seven West Media has put a roof

Why Truth Social is Trump’s biggest lie yet.

There’s an inescapable truth in media and advertising stocks - audience size is everything. After

It’s official… the Naked Australia 20 year reunion has landed.

It's 20 years ago today that Naked launched in Australia. Mat, Mike and

So, this has to be one of the most bizarre (and downright disappointing) customer service experiences I’ve ever had.

Just took delivery of

A couple of days ago, I spoke with James Swift from Contagious about the urgent need for our industry to radically transform. Then

Enormously excited to announce my next move… fasten your seatbelts folks this is going to be good!

#mutinex #mmm #outcomes #marketing

Another story by B&T here in Australia about my move to Mutinex…

Mutinex B&T #MMM #marketing #mutinex

Well, what a day. So excited to have shared my news about joining Mutinex as its new APAC CEO.

Thanks to everyone for

Tonight I attended the 20 year reunion of Naked here in Australia. It was an incredibly special experience - my time at Naked

So, it’s been 1 week since joining Mutinex.

I want to chat with as many people in my network as possible about our

I’m looking forward to my session at Cannes in Cairns. I’ll be discussing a spicy, but very important topic, that’s essential for our

Hey everyone. I’ve had quite a few people ask me about my latest move and the reasons for it. For those that are

A great article from Stephen Wright of Trinity P3 Global Marketing Management Consultancy about the importance of marketers embracing market mix modelling.

Fortunately, Mutinex

Part 2 of Stephen Wright’s opinion piece about the importance of marketers embracing market mix modelling.

Well worth the read…

In 2024, marketing is about more than media metrics and creative flair. Modern marketing is about capital allocation. At Mutinex, we speak to

It was a pleasure having Brent join us and share his perspective at Marketers & Money. This is well worth the 3 mins

So, I don’t often take the bait but this is going to be one of those rare exceptions.

The notion that market mix

My response to Tom Goodwin’s comments about the “nonsense” of MMM.

Arvind Hickman #bandt #mmm

I might be a little biased having been CEO of UM but credit where credit is due. These guys are pioneering in the

Callout to the Aussie industry. I’m looking to connect with someone who knows the social space like the back of their hand (something