Mat Baxter LinkedIn Posts

I just wanted to say thank you to everyone who commented on my last post about leaving IPG after 14 amazing years.

Your

Today marks the end of an era for me.

I will be leaving Interpublic Group after 14 fantastically challenging and rewarding years - the

Every company makes bad calls from time to time, and deserves the benefit of the doubt.

But Seven West Media has put a roof

𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐒𝐞𝐯𝐞𝐧 𝐢𝐬 𝐢𝐧 𝐝𝐚𝐧𝐠𝐞𝐫 𝐨𝐟 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚 𝐥𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

Let me start by saying, I’ve always admired and respected the Seven brand.

If the United States was a brand, it’s in
desperate need of repositioning.

Let’s be clear, the United States used to be a

It’s official… the Naked Australia 20 year reunion has landed.

It's 20 years ago today that Naked launched in Australia. Mat, Mike and

Why Truth Social is Trump’s biggest lie yet.

There’s an inescapable truth in media and advertising stocks - audience size is everything. After

A couple of days ago, I spoke with James Swift from Contagious about the urgent need for our industry to radically transform. Then

So, this has to be one of the most bizarre (and downright disappointing) customer service experiences I’ve ever had.

Just took delivery of

Excited to share the story of Huge’s transformation. The book “Madison Avenue Makeover” detailing our journey is available now for preorder on Amazon.

All I can say is Amazon is beyond fortunate to have hired one of the most talented and fearless leaders I’ve ever had

The decision of the Supreme Court here in the U.S. is nothing short of outrageous. #roevwade #supremecourt #roe

I recently had the pleasure of joining good friends Adam Ferrier and Brent Smart, on the Black T-Shirts Podcast. We cover my history

Just over 6 months at Huge. Here’s a quick update on our progress so far… #huge #transformation

Congratulations to Mark Manning on his appointment as COO of Huge. One of many important steps we’re taking to transform our business into

We’re looking for the world’s most talented digital thinkers and makers to join our growing team. If that’s you then take a look

Good to see such solid results from our parent company IPG…

Great podcast. Well done Australia on doing what very few markets have achieved - setting some meaningful rules for pitches. Paul McIntyre #ditchthepitch

This is exactly the sort of bad behavior that needs to disappear from our industry. If Procurement Australia charges a fee for the

I am so enormously proud to have Amy Armstrong succeed me as Global CEO of Initiative. Amy is one of the most talented