Lee Odden LinkedIn Posts

On the state of the nation - What's next for digital agencies, "2023 was a shit year. And 2024 is a shit year

"If you want to advance in your company and get promoted, get great at solving problems for your leaders." Peter Watson-Wailes #inorbit

It was genuinely impressive to see Anne Lathouwers share a remarkable story of how she launched a new B2B software business unit of

Big THANKS to Andraž Štalec, Nika Pirnar, Nika B. and team for having me present at the #inOrbit digital marketing conference this week!

Exciting news from LinkedIn. 🎉

Introducing LinkedIn Connected TV (CTV), a potential game-changer for B2B marketers. Read on as Alex White shares how the

For many B2B marketers, GenAI is great for research and basic content but what about data? Joshua Nite shares answers on the TopRank

As Google rolls out more AI-generated answers, brands are losing search visibility. It's more important than ever to optimize the other places where

How Does B2B Influencer Marketing Actually Work?
Dive in with Alex White on today’s TopRank Marketing Blog:

The TopRank Marketing Blog has been publishing about #B2B #socialmediamarketing for over 10 years. Here's a fresh update that's relevant for 2024 and

Content Marketing for SaaS companies is harder than ever. TopRank Marketing Blog's recent post shares 4 insights on how to elevate and optimize

For healthcare marketers that are looking for the right trends and best practices to follow in 2024, check out the latest post on

One of the most valuable exercises in accelerating SEO performance is to audit the competition - which most B2B marketers don't fully do

The business of growing B2B brand influence with influencer partners requires a win-win engagement. In today’s post on the TopRank Marketing blog, Alex

It's amazing in 2024 how many B2B marketers operate paid search and SEO independently when there are powerful synergies with an integrated approach.

What are the most important SEO ranking factors in 2024? Nick Nelson breaks it down on the TopRank Marketing Blog:

What does the latest research say about the highest quality lead sources for B2B brands? Marketing Sherpa highlights all new data from LinkedIn,

Pay to play has become the status quo for social media marketing but are there still opportunities to reach & engage customers naturally?

Influencer marketing is expected to hit $24 billion this year (IMH), much of it in B2C. What tactics can B2B marketers learn

With GenAI it's been a wild ride up the peak of inflated expectations and many of the over-eager CMOs are headed to the

If chasing the myriad Google algorithm changes this year is draining your marketing productivity, it may be time to reset your SEO strategy.