Lakshmipathy Bhat LinkedIn Posts

Half the royalty for 'I want to break free' from Queen must be coming from the ad industry:)

New advertising is old advertising at heart: my blog from 2015 with a limited point - the fundamentals of marketing communication will

Once brands get on to the moment marketing and 'ad for a festival or occasion' treadmill, it is so difficult to get off.

The hallmark of a billboard is that it's a fleeting medium - people get just a few seconds to notice it, absorb the

Apple’s marketing mix – the PR machinery, advertising, shopper strategies have been written about a lot. Another powerful tool which Apple uses to the hilt

Mega compilation of clutter-breaking ads and a couple which left me puzzled:

➡️ New ad from Nike: 'winning isn't comfortable'; shows the everyday struggle

My blog post from 2009: practically a vintage post- ‘Making headlines: 19 print ads with attention grabbing copy’

https://lnkd.in/gzgUwmSj

#advertising #copywriting

Well done to Government of India and the PLI scheme: 'India currently contributes about 14% to the US tech giant’s overall production, emerging

Ability to detect sleep apnea is a huge pull factor for me towards Series 10 of the Apple Watch. As an aside, Apple

Good read from Rashi Goel: 'The psychology of fragrances'
https://lnkd.in/gmdMrEZt

So many agencies claiming to be at the intersection of technology and data or creative. And here I am at the intersection of

A scan from from an old issue of Luerzer's Archive. Sorry couldn't capture details of the copy. And don't have the credits. #advertising

One often hears 'you would never guess what the ad is for!' meant both in a good way and bad. The opening visuals

'In the week that NCA sells to Ogilvy, it's clear that agencies need to invest in their own brands to attract clients and

Is moment marketing or tactical ads linked to an occasion always a sub-optimal option? No. As with most things in marketing, it depends.

In his book, Truth, Lies and Advertising, Jon Steel recounts from a piece of consumer research for Porsche. Non-Porsche owners were asked to

An article I was quite happy with. And even more so to see comments from some big names in advertising & marketing -

Excellent read.

How do some brands retain the halo around them or make it glow brighter? It is fashionable to attribute it (in a deriding

Smart use of media by a mobile phone brand in UK to cue 'flexible plans'.
#advertising This and more in my weekly compilation of