Josh Braun LinkedIn Posts

Cold call tip.

When you approach prospects, they are going to resist your message.

Resisting is the nature of cold calling.

You should plan

Cold call critique.

Here’s something I see all the time.

Prospect speaks.

The salesperson is already thinking about what to say next and isn't listening.

Good communication isn't

Salespeople:

When you’re in a discovery call, what are you trying to do?

Is your intent to:

Press for next steps?
Advance the sale?
Convince by quantifying pain?

Sales tip.

Bring up the uglies first.

Vocalize objections before your prospect does.

Here’s how I bring up the uglies:

“Before we go any further

Matt and Mandy have a prospect who isn't ready to buy.

What's the difference between how Matt and Mandy follow up?

Here's Matt:
"I'm just

This cold email made me hit the "Yes" button in HEY.
It was impossible not to click the video :-)
The video had

Three cold call questions that get the conversation started.

Can you dissect why?

Example for Website Actions

“Does setting up retargeting campaigns on LinkedIn depended

How do you eliminate sales pressure?

Stop being needy.

How?

Detach from the outcome.

Do what’s in the best interest of the prospect even if that doesn’t

There are two mindsets when deciding how frequently to post on LinkedIn.
Post when you want to post.
Post when you think the algorithm

The first question prospects secretly ask themselves on a discovery call is:

“Do you understand me?”

If the answer to the question is no, they're

Got an inbound lead from an SDR:

See if you can figure out my intent.

“We need cold call training.”
“Seems like you have a reason

The irony of this cold email.

Finding out how an organization makes a buying decision isn't complicated.

Dont' ask:
"Are you the decision maker?"

Why?
Prospects may perceive it as questioning their authority

Here's one of the reasons I'm detached from the outcome.

It's math :-)

Whenever I get an inbound lead, I send this email:

"I know there

“OMG, my post only got two comments.”

“OMG, LinkedIn took away hundreds of my followers.”

“OMG, the algorithm changed.”

“OMG, he ghosted me.”

Focusing on things you

There are two ways to influence young kids to brush their teeth.

Way 1: Telling
“If you don't brush your teeth they won't

Thoughts on LinkedIn DMs.

Traditional selling is rooted in control.

Here’s what controlling sounds like:

“Based on everything you told me so far, it sounds like our software

Cold email tip.

Would this pique your curiosity?

"Vegetables are good for you."

Of course not. You know that already.

It's the same thing with