Josh Braun LinkedIn Posts

What’s the difference between how Matt and Mandy ask for the next meeting on a discovery call?

Here’s Matt:
“I suggest we set up a

Here’s a practice I use for anxiety.

When I notice I'm feeling anxious I imagine that I'm observing it from a balcony.

I

Here’s the voicemail I left with I sold into HR:


“Hey Kim, this is Josh with Jellyvision. We’ve never met, but we’re currently

You've been there.

The timing is off.

How do you stay top of mind?

Don't rely on marketing.

Create your own automated top-of-mind sequence.
Add prospects to

Sales tip.

Bring up the uglies first.

Vocalize objections before your prospect does.

Here’s how I bring up the uglies:

“Before we go any further

Matt and Mandy have a prospect who isn't ready to buy.

What's the difference between how Matt and Mandy follow up?

Here's Matt:
"I'm just

The irony of this cold email.

After dinner waiters typically try to sell me desert by saying “Would you like dessert?”

I always say no.

But that’s not what happened at True

I knew my prospect was hiring SDRs.

So you know what my cold email subject line was?

Hiring SDRs.

Guess what?

The email got opened.

Good cold

Communication tip:

When you ask a question and the prospect doesn’t answer right away, resist the urge to immediatly ask the same question a

“OMG, my post only got two comments.”

“OMG, LinkedIn took away hundreds of my followers.”

“OMG, the algorithm changed.”

“OMG, he ghosted me.”

Focusing on things you

Three cold call questions that get the conversation started.

Can you dissect why?

Example for Website Actions

“Does setting up retargeting campaigns on LinkedIn depended

Style over substance.

Outbound discovery.

Here’s a question to get the conversation started:

“Many sales teams we work with say they spend ~30% of their time on non-revenue

When I was 24, I took care of my dad.

He was undergoing cancer treatment at MD Anderson in Houston, Texas.

I was in his

Subject line: 900% pod growth
What's next? 1000% pod growth?

I'm skeptical whenever salespeople promise the moon and the stars.

Prospects know stats can be amplified

Here’s something I see all the time.

Prospect speaks.

The salesperson is already thinking about what to say next and isn't listening.

Good communication isn't

Discovery is the gentle art of understanding not convincing.

Salespeople:

LESS:
Battling
Hunting
Going for the kill.
Killer instincs
Killing it.
Dog fighting
Slaying.
Crushing.
Controlling.
Aiming for the bullseye
Chasing
Telling
Convincing

MORE
Understanding
Illuminating
Listening
Curiosity
Autonomy
Empathy.
Abundance
Detaching
Observing
Vulnerability
Silence
Humility
Asking

Make peace, not war.

Find pain.

Dig for pain.

Quantify pain.

Most discovery calls start by uncovering pain.

Pain is a bit of a downer :-)

Start by making people