Jeroen Kraaijenbrink LinkedIn Posts

Are you efficient or are you productive? And do you know the difference? You should, because being productive and being efficient are two

What if we could foresee the future… Isn’t that something we all wish every now and then? But, what does this actually mean?

What drives success? Some say talent, some say motivation, some say luck. I say mindset. This is why.

We all want to be successful,

What drives success? Some say talent, some say motivation, some say luck. I say mindset. This is why.

We all want to be successful,

If you still believe in “knowledge is power” and in withholding information from people, think twice. Here are 7 reasons why you want

More exciting news: I’m proud to announce our first Strategy Reinvented Conference on April 10-11 2025 in Amsterdam! Join us to gain cutting-edge insights

Blue Ocean Strategy is a popular and attractive approach to strategy. But, did you know it contains three different strategies to get there?

Ever

Most organizations have no clear strategy. Some have a working strategy, but only very few are truly strategy-driven. This is how strategy-driven organizations

Most organizations have no clear strategy. Some have a working strategy, but only very few are truly strategy-driven. This is how strategy-driven organizations

Do you effectively communicate your strategy? Probably not because bad communication is the number one cause of failing strategies. These six practices show

Maybe you’ve heard of the Bullwhip Effect. Maybe not. In any case, it’s a crucial mechanism to understand failure, crisis and stagnation. And

Maybe you’ve heard of the Bullwhip Effect. Maybe not. In any case, it’s a crucial mechanism to understand failure, crisis and stagnation. And

Traditional consulting is criticized a lot, for many different reasons. This is what a 180 degree turn looks like—and why it may resolve

Traditional consulting is criticized a lot, for many different reasons. This is what a 180 degree turn looks like—and why it may resolve

Traditional consulting is criticized a lot, for many different reasons. This is what a 180 degree turn looks like—and why it may resolve

Strategy retreats are one of the most common events to create and formulate new strategy. They typically go like this:

Once every year, the

Every organization needs to innovate. But what type of innovation to give priority to? This simple matrix with four types of innovation may

Every organization needs to innovate. But what type of innovation to give priority to? This simple matrix with four types of innovation may

There’s a lot going wrong with consultancy, especially traditional consultancy. Which of these 17 (!) problems do you recognize?

Consultants are criticized a lot.

What’s the secret of Spotify’s strategy? To truly understand it, let’s break down Spotify’s strategy using the ten elements of the Strategy Sketch:

Value