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Marketing is an investment, not an expense.

If you want short term results, invest in sales.

If you want long term results, invest in marketing.

Stop

I recently took my vehicle 🚗 for a service and took some meetings from the dealership 🏪, and it got me thinking about

"My budget is $500 for a website."

It’s quite frustrating when people have unrealistic expectations! 😤

Just last week, someone asked me to build a

Can you describe your ideal customers in < 1 min?

If not, you don't really know them.

I said what I said.

💁🏻‍♂️

Your team should know

1 simple way to get your business out of a rut:

Question everything.

→ your offer
→ your niche
→ your process
→ what you want to do
→

1 simple test to see how well you know your ideal customers:

I call it the DNA Test.

1. Set a timer to 1 minute
2.

1 simple test to see how well you know your ideal customers:

I call it the DNA Test.

1. Set a timer to 1 minute
2.

How I attract customers who can afford me:

(and who close at a rate of 80%)

I sell the results.

See, I racked up stacks of

Clear messages are boring af.

Don't believe me?

Here are some examples pulled from B2B websites:

→ Custom IOT systems to drive your company forward
→ We

Basic expectations ≠ differentiators

Yet, B2B businesses do this All. The. Damn. Time.

"We provide excellent customer service!"
"We provide the best quality!"
"We make our clients

Services are hard to sell.

Especially when there's no tangible deliverable.

A simple way around that:

Productfy it!

Create a product that your service builds.

→ Leadership Handbook
→

Your brand and your product are NOT separate.

Read that again.

Mediocre businesses start with their product.
Then, build a brand around it.

It's straight out of

Here's how I evaluate a strategy:

- not on metrics
- not on frameworks
- not on an appeal to the masses

None of that ultimately matters.

You

Major first world problem:

#SassyJason is without internet 😱

Our AT&T provided modem took a sh*t.

And the earliest we can get a new one?

Wednesday night.
Or

A strategy defines how you will act.

→ not how you'll sound (that's identity)
→ not how you'll look (that's design)
→ not how you'll feel

Charge double for your service with this trick:

I do this with all of my service-based clients.

It allows them to charge double...
AND land

How I beat imposter syndrome in 1 year:

Evidence.

Stacks upon stacks of it.

Gurus will tell you to shout affirmations in the mirror.

Or create a

1 simple way to grow your small business:

ONE offer
ONE problem
ONE audience

People will only remember you for one thing.

(it's how our brains operate)

Make it

1 simple way to ruin your brand:

Do bad cold outreach at scale.

→ play the numbers game
→ mass blast contacts
→ push for a call
→

Small businesses win on ONE thing:

There are opportunities.

And there are distractions.

Most small businesses see distractions as opportunities.

→ new offer
→ new niche
→ new audience

They