jasonvana LinkedIn Posts

Brand has become a buzzword.

One that most people use incorrectly.

Everyone claims to be able to build your brand.

LinkedIn ghostwriters -> build your brand
Business

How often should you audit your brand?

That depends on the stage of your business.

I laid out a typical schedule in the cheat sheet

Your brand message does a lot of heavy lifting.

Done well, it...

...convinces people to keep reading your website
...drives your content strategy and creation
...shapes your

Positioning yourself as an elite solution?

Try this.

👇🏼

1. Create crystal clear messaging

2. Use a sophisticated color palette (black, gold, purple, gray)

3. Get a custom-designed

Marketing doesn't have to be expensive.

You can do a great job for under $60 a month.

🤯

There's one caveat, though.

You have to be willing

Getting started on LinkedIn?

Steal this strategy

👇🏼

- Decide what you want to be known for
- Create 1 post every day on that topic
-

Want an inexpensive way to generate leads?

Use Facebook lead-gen ads.

🤯

I learned this trick from Mano.

Facebook lead-gen ads are much cheaper than direct conversion ads.

It seems counter-intuitive, I know.

Most people

Not sure what marketing tactics to use?

Start with your brand strategy.

🤯

And no, I don't mean your colors or feeling.

A brand strategy is far

Trying to generate more leads?

Combine inbound and outbound.

🤯

I bring this up regularly in our discovery calls.

You need to run inbound and outbound simultaneously.

Inbound

Consistency with your content breeds results.

Far more than you might realize.

🤯

Here are just a few things consistency gets you:

- Increased brand recognition

- Viewed as an industry expert

- Raving

Creating a growth strategy is pretty simple.

Just cover these 5 bases:

🔹 Foundation
Determine your target market, competitive advantage, brand, messaging, and website.

🔹 Inbound Demand
Create

Typical B2B marketing process...

- capture someone's contact information
- hound them to death with calls and emails
- aggressively push them

"Just get started" on LinkedIn will cost you.

Not upfront, but you'll pay dearly over time.

Here's what I mean 👇🏼

Most people start on LinkedIn without

Boring is just as bad as confusing.

Especially when it comes to your brand message.

I see this all the time on #LinkedIn.

Well-intentioned copywriters touting

Connect your brand personality with your ideal customers.

That's how you attract the right people.

Here's what I mean 👇🏼

Most "branders" (I use that term

"Hot take!"

No, no it's not. 🙄

I have yet to see a "Hot Take!" post that actually presents a hot take.

Look, I get it.

Some

How to craft brand guarantees that...

...shorten the sales cycle
...counter common objections
...position your offer as the obvious choice

Here's the process I take our clients

Brand ≠ only organic

☝🏼 Time to knock that association out of your damn head.

Someone convinced a lot of people that branding is all

Struggling with direction for your business?

Talk to your ideal customers.

Everything should stem from your knowledge of them.

Every hire.
Every decision.
Every new product.
Every piece of

Know your ideal customers.

It's the foundation for building a successful business.

Here are 3 ways to get to know them better 👇🏼

1. Interviews
Get them