Jason Feifer LinkedIn Posts

This PR stunt was genius — because it followed the MOST IMPORTANT rule of getting attention:

But first, some backstory.

In 2013, Heineken set up

Burger King complained about this McDonald’s ad — and it blew up in their faces.

The ad was made in Germany in 2011, and

IKEA asked women to pee on this ad — and the low-budget marketing strategy behind it was GENIUS.

This was 2018. The print ad

If a customer ever ghosted you, listen up — because there's a good explanation for it!

This IG video from photographer @AndrewKeher made me

This BMW ad made worldwide news — but its real genius came with one tiny detail at the end.

Here’s what happened…

Mercedes-Benz and BMW

When KFC ran out of chicken, it published this brilliant apology — but the best part was what it DIDN’T say.

This was 2018.

This is Nike’s first “Just Do It” ad — and although it might surprise you, it shows EXACTLY why the slogan endured.

This ad

This KFC billboard looks like IKEA — and the reason will make you rethink your own marketing.

This is from 2021. KFC had just

This was the most viral ad of 2015 — and while it seems simple, the layers of depth will blow your mind.

This is

This pizza shop stunt went ultra-viral — because it followed the most important rule of marketing giveaways:

Don’t just give people SOMETHING. Give them

This heartwarming Xbox ad was declared the best Super Bowl ad of 2019 — and here’s why all marketers should study it.

The ad

This anti-smoking ad made a massive impact — because it mastered a critical part of human psychology.

It’s called “reactance.”

People hate being told what

When Apple opened its first store in Malaysia, Samsung did something INSANE—

It bought literally every inch of ad space nearby, including the naming

This Volkswagen ad went ultra-viral — because it followed the MOST POWERFUL emotional formula in storytelling.

The formula is simple: Many > 1

Here’s what

IKEA got global attention for hosting a giant sleepover — and here’s why every marketer should take notes.

This all started organically…

In 2011, someone

This K-Mart ad got 10 million views in ONE DAY — by creating the right kind of controversy.

First, some background:

In 2013, K-Mart wanted to

Nintendo's hotline cost $1.50 a minute — and it thrived by following the MOST IMPORTANT RULE of content (which many brands forget today)…

People say

Every marketer should study this ad — because it shows EXACTLY how to connect with customers. (It’s not what you think!)

This is an

This pitch birthed a $72 billion company.

Here’s the three-part formula they used:

For context: This is from DoorDash’s 2013 application to Y Combinator, the

This Google Chrome ad blew up — but the CRITICAL MARKETING INSIGHT behind it will blow your mind.

Here’s the context.

In 2011, Google wanted