Jason Fried LinkedIn Posts

PUTTING ON THE SHIPPING GOGGLES

One of the biggest challenges of shipping a product is knowing when to put on the shipping goggles.

The shipping

HOW ABOUT THAT?

Our first-ever brand campaign, JUST LET ME DO MY JOB, has just been nominated as one of the best Brand Strategies

We're HIRING. Come grow with us:

We're hiring *4* programmers to work on the Basecamp and HEY mobile apps. 2 for iOS, 2 for

There's now an official Rails job board with openings from companies like Shopify, Intercom, Fleetio, Moneybird, and others. If you're looking for a

Getting our applications out of the cloud provided the main celebration for our exit, but seeing the actual spend tumble is the prize. See, the

Google reads your email more than you do. HEY’s in the business of selling an email service, not mining your data, extracting personal

DON'T TAKE THEIR WORD FOR IT

A few years ago, we needed some hardware fast. After some back and forth with the vendor, they

COMMODITIES, GENERICS, AND SOFTWARE

Once a product category proves popular, it's common for more companies to enter the market. Eventually, many options appear that

LIVE WITH IT FOR A WHILE

In the course of building products, you'll likely experience moments when you're unsure of a certain screen, flow,

We just shipped one my favorite real world "this is normally a huge PITA" features. HEY is full of hassle-erasing, fundamental workflow improvements

TEACHING ITERATION

People have asked me my opinion on the American education system. What would I do to fix it?

“It” covers too much ground

You’ll often hear people say someone has good “work ethic” if they’re putting in long hours.

But 60, 70, 80 hours a week doesn’t

THE IMPROV INSTINCT

Last week I was talking with another business owner from a different industry. He was frustrated with an employee who kept

DITCH THE ELEVATOR PITCH

There’s no shortage of lore about the importance of the elevator pitch.

There’s the 1850s version, in which inventor Elisha Otis’s

PROMISE NOT TO PROMISE

Since the beginning of Basecamp, we’ve been loath to make promises about future product improvements. We’ve always wanted customers to

KEEPING EASY FROM BECOMING HARD

Each Basecamp project has up to eight built-in tools you can toggle on or off. One for to-dos, one

I’ve heard this one before. I’ve used this one before.

“No one’s complaining” so it's fine.

“No one” really means “no one has complained to you“.

I've always felt that building great software is a mysterious blend of art and science.👨‍🎨 🔬
#ShapeUp, a book by Ryan Singer, offers

SURFACE AREA vs. DEPTH

Some of the most rewarding features to add to products are ones that don’t increase surface area, but increase depth.

This

The art of wandering & wondering, growing to 100,000+ customers without sales, marketing or investment, this mythical beast called profitability & revisiting "solved"