Jake Ward LinkedIn Posts
Learn how to post on LinkedIn like Jake Ward. Learn from their content, engagement tactics, and network growth techniques
@jakezward
I've saved £30,000 for a house deposit, but I'm buying a website instead.
Why?
Right now, it's a better investment...
@jakezward
Starting a blog is one of the lowest-cost side projects in 2022.
Domain: GoDaddy (from £0.99/mo)
Hosting: SiteGround (from £1.99/mo)
CMS: WordPress
@jakezward
How I grew my podcast to 300k downloads per month:
- No collaborations
- No social media
- No emails
- No ads
Just SEO.
The background:
I started the
@jakezward
Content marketing isn't just SEO.
SEO isn't just content marketing.
Content marketing considers all of the channels.
SEO is the process of optimising for one channel.
Content
@jakezward
We added a new income stream for my content marketing company...
"Blog flipping"
Here's how we do it:
1. Find an under-valued blog/content site deal
2. Negotiate,
@jakezward
I just sold my lockdown project for 5 figures...
A podcast that I never spoke on.
I was (fairly) early in
@jakezward
I helped a friend earn a full-time income through blogging.
Here's what we did step-by-step:
1. Choosing the niche
Fortunately, this was easy.
He has played an
@jakezward
How I create SEO content plans:
I flip the traditional content funnel into a pyramid.
Then I start at the top.
This strategy:
- Generates revenue as
@jakezward
10 harsh realities of content marketing:
1. It takes time to reap the benefits
2. It's near impossible to fully attribute
3. You need to post
@jakezward
How to rank in Google (according to Google):
Last week I shared HOW Google's algorithm works (link in the comments).
But what does Google say
@jakezward
15 sentences that will 10x your SEO:
1. Focus on the 80/20 rule: 80% of your SEO results come from 20% of
@jakezward
Companies: "Content is King"
But then:
- 1 marketer overseeing all channels
- Interns running their social platforms
- £10K/mo is too expensive for content
- Despite spending
@jakezward
How to steal traffic from your competitors in 7 steps:
Complete the process in the carousel with single 1-month subscriptions to the tools mentioned.
That
@jakezward
What people think SEO is:
- Backlinks
- Technical stuff
- Keyword research
- Write lots of blog posts
- Green lights on Yoast plugin
What SEO actually is:
-
@jakezward
SEO = Writing
Emails = Writing
LinkedIn = Writing
Conversion = Writing
Master writing and you can master any channel.
It's the most important skill in marketing.
Practice daily.
@jakezward
Kleo is officially live! Here's my free LinkedIn tool:
- View a range of popular posts
- Study any creator’s LinkedIn content
- Use filters to
@jakezward
60-second SEO masterclass:
1. If you have existing pages, focus first on your quick wins (keywords in positions 4-20) before publishing new content.
2. Spend
@jakezward
I skipped the Rolex and took my younger siblings travelling (for their first time) instead.
I sacked off the new Tesla and retired my
@jakezward
I’m 25 with 2 businesses and no home.
All of this ‘happened’ in the last year.
But it certainly wasn’t overnight.
Here’s how I got here:
Age
@jakezward
2 years ago, Tyler and I started living together 1 month after reuniting in our local nightclub.
We were:
- Just out of long-term relationships
-