jackappleby LinkedIn Posts

Social media is not a 24/7 job. Period.

If your social job is around-the-clock, your company is understaffing you or not helping you properly

Brands & Creators: if you planned on posting content today, here's a great email template from Influencer Agency Fohr to explain why you

Exciting news: I'm developing my own Morning Brew video podcast.

I wanna talk to the CMOs, the Social Managers, the Brand Managers, and the

Apple just announced the iPhone 15 Pro Max. Every single brand should buy one for their social media manager—it's the single most important content

Social Media Managers: pleaseee don’t turn the Will Smith / Chris Rock slap into some meme for your brand accounts. Pleaseeeeee.

I can feel

I'm launching a new business tomorrow with Amanda Goetz. I'm so proud of what we've built—I really think it could help a lot

Just overheard a guy say "unfortunately I have a family commitment that day" on a work call. It sucks that we feel the

30 MINUTES UNTIL my free webinar with Amanda Goetz on being yourself on LinkedIn: how to write about your career, share your wins,

Most trends are created by random people having fun on social… then brands follow those trends… brands ran by people paid to be

Hi friends—could I ask for a little feedback? I'm thinking about redesigning my newsletter. What do you think of the current format? What

Facebook: down.
Instagram: down.
Social Media Manager stress: up.

There's a new influencer marketing strategy I think you need to hear: 🪟 Window Content vs🪞Mirror Content. Those are probably new terms to

Stuck at 200 or 300 TikTok views? All you need is to ̶u̶s̶e̶ ̶t̶h̶e̶ ̶T̶i̶k̶T̶o̶k̶ ̶P̶r̶o̶m̶o̶t̶e̶ ̶T̶o̶o̶l̶!̶ make better content.

Putting paid behind

Okay, this'll be awesome. I'm giving a FREE chat on some new Influencer Marketing strategies with Taylor Lorenz, Fohr, James Nord, and other

Big question, social pros: what's your social media management tool of choice?

I'm looking for a scheduling/calendar tool for me & my business (and

I’m looking for brands that are willing to reveal their whole social strategy. The playbook, the work, the results. I wanna dive deep

I think the social media career ladder systemically encourages young social pros to overemphasize engagement (replies & comments) because most of us start

Influencer Marketing isn't new.

Some tough love for social media managers: if a nasty reply to a brand account hurts your feelings, that means you’ve personally put

I’ve got very cool news: I’ve made my first hire.

It’s been a big year. Future Social’s taken off as an independent publication—it’s really