Jonah Berger LinkedIn Posts
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@j1berger
New podcast episode on how to be more persuasive!
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Want to get ahead at work?
It's not just what you say, it’s how you say it — and adaptability is essential.
@j1berger
Want to increase your imapct?
Communicate more effectively?
For a limited time, Magic Words is now only $1.99 on Kindle!
https://bit.ly/3SOhdOt
@j1berger
🚨 NEW RESEARCH 🚨
Words shape everything from what consumers buy to social interactions.
But when during an ad, interaction, or other discourse do particular
@j1berger
Want to be a better communicator?
Check out Charles Duhigg's stellar new book, Supercommunicators.
Packed with lots of great insights.
@j1berger
Want to Live a Meaningful Life?
Be the Hero of Your Story
This Knowledge at Wharton article shows how (and reviews some of our
@j1berger
In this month's edition, I recently had a conversation with the bestselling author of 'Magic Words', Jonah Berger. We had a great discussion
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Happy Pub Day to Michael Norton and his new book The Ritual Effect!
Filled with strategies and insights to help you incorporate the power
@j1berger
Happy Pub Day to Michael Norton and his new book The Ritual Effect!
Filled with strategies and insights to help you incorporate the power
@j1berger
Great example from champion quiz bowl team about how to avoid groupthink.
"Teams are given about 15 seconds for a quiet huddle about those
@j1berger
Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.
Some thoughts about
@j1berger
Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.
Some thoughts about
@j1berger
Do influencers with bigger audiences provide better ROI?
Maybe not.
New research suggests influencers with fewer followers may actually provide more bang for the buck.
@j1berger
Does how people express ideas indicate how successful they’ll be in the future?
Our new research analyzing over 40,000 college application essays demonstrates
@j1berger
Are song lyrics misogynistic? And have they gotten better or worse over time?
New piece in Knowledge at Wharton has the answers
@j1berger
🚨 NEW RESEARCH 🚨
How does language (in ads, customer service conversations, etc) impact consumer behavior?
And how can we mine consumer language to predict
@j1berger
🚨 NEW RESEARCH 🚨
Expressing certainty can increase persuasion.
But might the way people communicate (i.e., speaking or writing) shape how much certainty they express?
Analyzing
@j1berger
Want to encourage people to vote?
Asking them to be a "voter" (rather than vote) increases turnout by more than 15%.
https://lnkd.in/eaKpY4ce
