Jonah Berger LinkedIn Posts

🚨 NEW RESEARCH 🚨
Words shape everything from what consumers buy to social interactions.
But when during an ad, interaction, or other discourse do particular

Want to increase your imapct?
Communicate more effectively?
For a limited time, Magic Words is now only $1.99 on Kindle!
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Want to get ahead at work?
It's not just what you say, it’s how you say it — and adaptability is essential.

New podcast episode on how to be more persuasive!

Want to be a better entrepreneur?
Check out the 30 Best Pieces of Advice for Entrepreneurs from 2023
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This quick grammar hack can make you more convincing

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Magic words is out in Spanish!

Espero que lo disfruten

Thanks to @NextBigIdeaClub readers for making Magic Words the Best Psychology Book of 2023!

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https://bit.ly/_MagicWords

Want to be more persuasive?

This video shows 3 simple ways to increase your impact:
1) Turn actions into identities
2) Convey confidence
3) Ditch the fillers

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@BigThink+

Great example from champion quiz bowl team about how to avoid groupthink.

"Teams are given about 15 seconds for a quiet huddle about those

Happy Pub Day to Michael Norton and his new book The Ritual Effect!

Filled with strategies and insights to help you incorporate the power

In this month's edition, I recently had a conversation with the bestselling author of 'Magic Words', Jonah Berger. We had a great discussion

Want to Live a Meaningful Life?
Be the Hero of Your Story

This Knowledge at Wharton article shows how (and reviews some of our

Want to be a better communicator?
Check out Charles Duhigg's stellar new book, Supercommunicators.

Packed with lots of great insights.

Do influencers with bigger audiences provide better ROI?
Maybe not.
New research suggests influencers with fewer followers may actually provide more bang for the buck.

Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.

Some thoughts about

Does how people express ideas indicate how successful they’ll be in the future?

Our new research analyzing over 40,000 college application essays demonstrates

Are song lyrics misogynistic? And have they gotten better or worse over time?
New piece in Knowledge at Wharton has the answers

Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.

Some thoughts about

Happy Pub Day to Michael Norton and his new book The Ritual Effect!

Filled with strategies and insights to help you incorporate the power