Dave Gerhardt LinkedIn Posts

The goal of marketing is simple.

It's to make sales easier.

The sales team's job easier if you're in B2B
The sales process easier
Any variation of

My least favorite type of meeting:

The one where everyone is asked to come up with good ideas on the spot.

Dance Monkey! Gimme

Hey enjoy your time today. Because next week at this time, the CEO will be all over you again asking why you're already

Here's an example of the power of good copy.

I took this screenshot a few years ago as I was updated the Slack app

Here's an example of the power of good copy.

I took this screenshot a few years ago as I was updated the Slack app

Promoted myself to CEO of Exit Five.

Hired a COO.

We’ve had some hits together in the past at work.

I haven’t been

Ah the land of B2B marketing where we love to make the simple sound complex.

First: Forget the acronyms & best practices, use your

The guaranteed recipe for marketing failure:

When the marketing org structure and individual goals do not match the current company strategy.

I’ve seen it

Are leads dead in B2B?

No.

There’s a lot of debate here about lead gen vs demand gen.

And there’s a lot of talk

Salesforce vs. HubSpot

A battle of two of the most successful SaaS companies ever.

But the question is:

- Do you want to grow faster?

The open rate for my weekly email hovers around 50%

The email is useful, consistent, specific, and I'm rarely promoting things in your face.

I’m exploring a new podcast.

Outside of marketing.

I’m making one huge list of people I want to have conversations with and learn

It's the last business day of the month. So I'll make you a deal...

Some might call this an irresistible offer.

I know the true

Marketing should serve Sales.

This doesn't specifically mean "be the order takers for the sales team" but as a function of the business ...

How to grow your career in marketing faster:

1. Own a number that ties directly back to revenue.

2. Solve problems - even if you

To be a great marketing leader, you must be more Leader than Marketer.

The catch is that being a great marketer is what will

The Root Cause of Marketing Failure is Company Strategy

There's a lot of nuance in marketing advice. But after 10 years working in marketing

I went from Marketing Manager to CMO in 4 years.

And damn did I make a bunch of mistakes along the way.

I didn't realize

You could pay a PR agency $10k/month to write and place articles in publications that few of your actual customers will ever read.

The best way to tell your story & build an audience for your brand is to start a podcast.

Hands down.

I really