chriswalker171 LinkedIn Posts

Should we publish our pricing on our website?

B2B companies come up with a million excuses and objections about why not to do

The days of writing commodity SEO blogs are over.

Where you hire an agency or marketer to copy and paste and regurgitate existing ideas

The days of writing commodity SEO blogs are over.

Where you hire an agency or marketer to copy and paste and regurgitate existing

Marketing-sourced revenue = Buyers from strong-fit accounts come to your website, ask to talk to Sales & then they actually buy.

^^This is what

ABM / ABX is an account tiering and prioritization strategy, it’s not a go-to-market motion.

So instead of trying to track the value

I had another classic conversation with a fast growing B2B SaaS company last week who just raised a big round and are gearing

Most “inbound” leads are not actually inbound.

They just get tagged that way because they come from Marketing.

It’s actually just because you

The blend of perspectives on digital content from both B2C and B2B is what I'm most excited about for this event! And that

The Demand Waterfall / Predictable Revenue MQL hamster wheel is cracking like cheap glass.

In fact, it has been for more than 5

In 2024, smart B2B companies will FINALLY rethink their digital advertising strategies.

Why?

Because the traditional playbook of spending $100k/month on LinkedIn ads to promote

The things CMOs actually need from a RevOps function:

-Drive change & improvement in outdated attribution models 
-Analyze the effectiveness of revenue programs then drive

The things Executives actually need from a RevOps function:

-Drive change & improvement in outdated attribution models 
-Analyze the effectiveness of revenue programs then drive

Marketing attribution tools have been built to “prove ROI” of Marketing activities, not to make strong, data-informed strategic GTM decisions.

Understanding the difference

Here’s the easiest way to build your insights engine to feed your content strategy from scratch:

1. Pick the space you want to be

Just like every B2B company ran Hubspot’s SEO content strategy in 2017, every B2B company should be running this dark social content strategy

Content, Messaging, and Creative are the key variables to win in your dark social (paid & organic) strategy.

Buying ads on LinkedIn for

So far this quarter, I’ve had conversations with 15+ CMOs at Series D+ companies and they all go like this:

“2 years ago, we

It’s funny. When you think & act long-term, you get better results in the short-term, too.

Most Marketing teams get caught in the

The purpose of B2B Marketing is to MAKE SALES EASIER.

When you’re doing Marketing right, you’ll see:

1. Higher Win Rates - Buyers are more

Here are 7 ingredients to scaling a successful LinkedIn strategy at your company:

1. CULTURE. Create an environment of support, encouragement, collaboration, celebration, and