Linkedin User LinkedIn Posts

I have a confession.

I tell clients to do it. But I don’t do it myself.

Get it shipped!

You don’t have to have everything

Illustrating Success: The Value of Art in Business

What is the value assigned to art and illustrations in the business world?

I'm not talking about

What would it take to kill the boredom?

Last night, we were in London. We met some friends from LinkedIn in real life. And,

When marketers get bored, the customer gets confused.

And that inevitably hurts your business.

From a change in your tone of voice to regularly

Is emotion in your storytelling REALLY that important?

Well, most people think it is because it helps people:

Like, know and trust you.

But there’s a

Stories don't have to be real.

Not always, anyway.

Sure, when we tell stories about the past, they should reflect the truth.

But what about

Return To The Office: The Truth

This one is going to be a tasty one.

What's the real impact of mandating a return to

I don't create content to please:

-peers
-friends
-teachers
-mentors
-a pat on the back.

If I did, I'd be broke.





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Be customer-centric, know (or design) your customer journey

Scrolling through LinkedIn, it’s hard to miss:

"This sucks."

"Who approved this?"

"Terrible idea!"

Creative campaigns being critiqued without that person:

-being in the room
-knowing the bigger narrative

"Strategy without tactics is the slowest route to victory."

-Sun Tzu.

The second part of that quote?

“Tactics without strategy is the noise before defeat.”

Strategy is

I've got so much wrong with me.

My skin changed colour out of the blue.

I have a hunched back because of a rare

When we work with a client, here's what we do.

We suggest they read these books.

The Brand Flip and Zag by Marty

Positioning isn't rocket science. But those who struggle, often make this mistake.

Playing in the wrong space.

Here's what I mean:

They're trying to compete

There’s a story in everything.

Sometimes, all it takes is stepping outside of the narratives we’ve been given.

When we start challenging how we

What's the answer?

Well, it doesn’t really matter, does it?

Because it's hard to read the label from inside of the jar.

That’s the challenge

I grew up in Leicester in the 1980s.

Saturdays on Belgrave Road (aka The Golden Mile) with my mum were more than shopping trips,

Thank you Jack Good for reviewing my Brand Consulting service. It was great working with you. To learn more about my work, visit

My first ever post on LinkedIn over 4 years ago did well because of two reasons.

1. It followed a narrative structure.
2.

I love AI generated people.

At least you can still tell they're fake.

Not sure I can say the same about some real people.






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#PersonalBranding is

You’re bigger than your post’s hook.

I see you.

Spending so much of your time trying to craft the best hook.

Or letting AI do