Ash Rathod LinkedIn Posts

I love being SMART in business.

Making sure a lot of what I do is Specific, Measurable, Achievable, Relevant and Time bound.

But there

Over 20 years ago I worked in TV.

TV advertising in London, that is.

A lot has changed in that time.

Back then,

I see this this person a lot on my feed, he/she must be right.

I see others now saying the same thing, they must

60K 'followers'

And here's why numbers matter.

Because it says to me that people are interested in the words I write.

People find those

Brand strategy is not a priority.

You don't want to waste time or money.

Do this instead.

Launch a new product.
Create some landing pages.
Create

Being an expert isn't enough. 
Help others become one.

Being a great writer isn't enough. 
Help others write well too.

Having a strong brand isn't enough. 
Help

This is simple advice.

But you'll always win.

Whether it's

-copywriting
-selling
-storytelling
-branding
-onboarding
-building teams
-product and service innovation
-building a customer base
-keeping that customer base
-growing that

Fill in the gaps. (CLUE: It's the same word)

'Purpose' is a load of ----

It's marketing speak for, "We want to look good."

It's justification

Welcome to LinkedIn.

You'll get much of the same advice.

And it will make you feel guilty.

- You're not posting enough
- You're posting toooo

A personal brand isn't 'a nice to have.'

When you lose a client.

When you lose a job.

When you want to find something

5 times I almost messed up on LinkedIn.

Sharing them here.

So you don't.

➡️1. I almost deleted a post after posting because it looked like

Pick a well known product. (Or service provider)

Then takeaway their name, logo and colours so you're left with a generic version of that

"You'll never convince me to use LinkedIn"

"I'm not one for social media"

"It's just not my thing, sorry"

The last few workshops we've done with

As I scroll thorough my feed.

I can't help but think, the future doesn’t look good. At least for some creators.

‘Content Shock’ has

My storytelling got scored out of 10.

Guess what I got?

7/10.

Am I offended? A little 😄

But you know who scored it?

I did.

I was in London this weekend. Was great.

But after a long week, I just wanted to get home. My daughter had other

Storytelling provides structure.

It’s great as an emotional trigger too. But how effective is it for actual business growth?

Research has shown communications that take

This is going to sound weird.

But I love conflict. It helps me focus.

Because without conflict:

There is no story.
There is no brand.
There is

I lost a fair bit of my revenue this year.

Not a lot of people know this.

But for the last 15 years,

I posted a picture with my post yesterday.

Several people commented on something they noticed in the background.

The framed photos that spell out