🍀Apolline Nielsen LinkedIn Posts

Welcome to #quizfriday. A major competitor launches a similar product. You should:


#apollineadiju #marketingstrategy

So important, yet so easily forgotten in the hustle and bustle of life.

#apollineadiju

Okay, Sundays aren't all bubble baths, Spa treats, and Netflix for me... (Most of the time!)

Today, I'm playing a marketing detective.

And my mission?

I placed an order on January 4th from a well-known brand that sells superfood mixes online.

Usually, delivery in Europe takes 3-4 days max. 1

Want your small business to stand out?

Visual storytelling is the key to connecting with customers, building trust, and boosting brand recognition.

Check

I've fallen for the ABM metrics trap, too.

Shiny dashboards, fancy reports... and the nagging question: Where's the actual ROI?

Okay, let's talk about

Forget the fancy suits and golf course meetups. 

There's a smarter way to attract high-value enterprise clients... even if you're an SMB.

Spoiler

What would you do first if your marketing budget were slashed in more than half tomorrow?


#apollineadiju #marketingstrategy #b2bmarketing

Ready to finally see if your marketing is paying off? There's a smarter way to track those KPIs than just staring at spreadsheets.

What is one productivity tool/software you can't live without?


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Tired of staring at spreadsheets or marketing dashboards that give you no answers? There's a better way!

My latest newsletter breaks down the

Okay, let's admit it–we're all a little obsessed with MQLs (Marketing Qualified Leads).

But here's the thing: when you're doing ABM (Account-Based Marketing), they're not

We all know the basics of an ICP (Ideal Customer Profile): industry, revenue, "pain points", blah, blah, blah.

But you must go deeper

Think blasting generic messages at a company logo will get you a deal?

Think again.

The trick? Find those in charge.

The problem is,

Okay, let's bust a myth.

Many think #ABM (Account-Based Marketing) is only for big companies with big budgets.

Wrong.

Why is ABM also perfect for

Small business budgets? More like shoestring budgets?

Well, some small businesses are rocking the "scrappy underdog" vibe, not swimming in cash like their

Are you using #ABM (Account-Based Marketing)to attract more clients?

You might need to adjust your approach.
 
👉🏾 To turn your content into leads, start with

Do you want to avoid chasing low-quality leads that never seem to convert into business?

Many small and medium-sized businesses (SMBs) feel that

Ever feel like you're fishing in the wrong spot with your ABM (Account-based marketing) efforts?

Like you're casting a wide net but not

Ever notice how that one customer who can't stop raving about your product or service is like a walking, talking billboard?

Well, guess