akaushik LinkedIn Posts
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@akaushik
Best thing I've seen this week: #HybridBharatham by French Choreographer Usha Jey.
In a world where humans seem to be leaning towards "othering" in
@akaushik
Most conference keynotes, "helpful shortcuts to solve SEO," life advice is in the spirit of the image you see below...
They all gloss over
@akaushik
With high frequency, leaders don't understand this foundational rule:
Culture follows cash.
Companies invest a lot in culture to execute this formula, expecting magical results:
A.
@akaushik
Profit, Conversation Rate, Avg Hold Time... All clearly understood Metrics.
If you see Emotional Associations listed in the Metrics column, what's that?
It is a
@akaushik
I continue to believe Malcolm Gladwell is masterful at crafting stories.
This interview is deeply heartbreaking.
NYT, full article access: https://lnkd.in/eKnvvtau
The summary is: "I was
@akaushik
After a decade of "dating," I'm engaged!
More precisely: I've taken the Advisor, Strategy & Product, role at Human Made Machine.
I started working with
@akaushik
If cucumbers sell out in Iceland... Should you change your Marketing Strategy?
How about changing just the Social strategy?
From Oreo to Ocean Spray to
@akaushik
I'm a sucker for good copy. #agoodcopywriterisagiftfromgod
I tend to go the other way than this example. I want brevity. I don't freaking have
@akaushik
Makes you think, no?
Four reflections for your consideration:
1. When you are comparing apples and watermelons, make that clear to the audience.
See what
@akaushik
Newsletter > Podcast > Finally, useful AI. :)
Like all of you, I'm playing with NotebookLLM from Google.
I simply fed it my last Premium
@akaushik
I am so excited about the Iconic campaign by our client Timberland.
See the obsessively focused creative, and what 12 seconds can deliver!
We've had
@akaushik
Most creative fail due to one flawed assumption by the CMO:
"Our audience gives a crap about our brand."
No human wakes up in the
@akaushik
The best thing I can do for a CMO, is make them "bullet-proof" to the CFO.
This has been my mantra for the last
@akaushik
Add one more to life's mind-blowing experiences: Mechanical arms catching the Starship Rocket booster as it came back to earth, all engines firing!
Imagine
@akaushik
For all of you Brand Marketing haters... 😁 Who think it is an expensive CMO hobby...
Proof it works: A $270 purse sells for
@akaushik
For all of you Brand Marketing haters... 😁 Who think it is an expensive CMO hobby...
Proof it works: A $270 purse sells for
@akaushik
The polls in the US are tied. Americans define America, not a Senator or a President. Let's define the next American decade with
@akaushik
Is your measurement of success going to deliver successful business decisions?
It might not.
And, you don't stop at Level 3 either.
Once you have
@akaushik
Each human who sees your ads will not be worth the same re Profit.
So... Why bid the same for everyone?
If Pooja, Mei Ling
