akaushik LinkedIn Posts

Email Marketing Reminder:

*Never* send your emails without reviewing how it looks with images turned off. Please. You are wasting attention.

I thank you.

The best back to the office video!

(Video by De Ideale Wereld.)

Apple < > Facebook battle royale results, 2 wks in:

5% of iOS 14.5 of US users opt-in to app tracking.

13% worldwide opt-in.

https://is.gd/028UWm

(In a

A brand has to keep reinventing itself, to stay relevant. Few pull it off. There's an (understandable) obsession with shortermism. There's intolerence for

For two decades, "# of Brand Queries on Google" has been a bedrock part of CMO dashboards (+SEO analysis).

Should it have been? How

This is WILD... Dec 8, 1985... About laptop computers...

"For the most part, the portable computer is a dream machine for the few. The

I'm not interested in Analytics, I'm interested in Applied Analytics.

Intelligence not as an intellectual pursuit. Intelligence as an agent of change.

Hence, my

Reacting to symptoms is human, and such a waste of energy/budget.

I'm obsessive about digging for root causes.

A typical example: Bounce rates were unforgivably high.

How does breakfast stuffed with wisdom, with me (!), in NY sound?

Did I say free? :) Sign up here: https://t.ly/l63xC

We are hosting an

Cookies, just one piece of the strategic Marketing analytics puzzle!

Every serious business - cookies death or no cookies death - should be using

Wait. Am I famous?

"What's the diff between attribution & incrementality?"

My go-to question to test LLMs, and how much they know. The test below

We heard it again two weeks ago: OMG, COOKIES ARE DEAD!!

Evil, soulless Google, crushing baby hearts for profits! Pitch forks!!!

This is a flawed

Life at a multi-matrixed large company org/team to solving problems.... :)

Let's celebrate that they did get there in the end. Sincerely.

But.

If you have,

These two things are incompatible: A. Automatically produced and sprayed "dashboards." B. A data-influenced organization.

The belief that A leads to B is flawed.

The phrase "everything everywhere all at once" applies perfectly to companies and AI. Everyone is scrambling, the hype is strong. The results are

Text to my daughter: "Sweetheart, just landed in NY. Dinner at 1830 hrs?"

Instant reply from daughter: "Slay."

Slay?

Is this a Gen Z thing?

I feel

Come talk to me, about innovative marketing, incremental analytics, and inspiring transformation. No cost, just a desire for non-normal success.

Our Croud team in

Some meetings are tough. Lots of variables at play, business stress, exciting possibilities. I was in one such meeting. I looked up at

I am big on self-awareness. Ergo, I'm a feedback junkie.

After key meetings, across all levels, I ask a simple question: What could

Gratuitous UX + Gratuitous AI = 💔

#1. If the update to the UI was really New! and A Fresh Look!, then you would not