Aatir Abdul Rauf LinkedIn Posts
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@aatirar
"Kill the PM vs Engineering culture - make them one team."
Wisdom nuggets like these were raining in Karachi yesterday.
PureDome's Co-founder/CPO Arqam Gadit
@aatirar
The social media playbook for product marketing is evolving. Yet, many brands aren't keeping up.
LinkedIn can be a powerful PR tool for the
@aatirar
What makes a product marketer stand out?
Their product marketing sense.
This differs from product marketing "execution", which involves hard/soft skills like research,
@aatirar
I like this explanation of spotting poor & good product-market fit by Maja Voje.
(This is a page from her stellar book, GTM Strategist.)
@aatirar
Improving your B2B SaaS email footprint can drive growth.
5 tactics to consider (some might look like bad ideas):
[1] ๐๐๐ ๐ฑ๐ผ๐๐ป ๐๐ผ๐๐ฟ ๐ฒ๐บ๐ฎ๐ถ๐น ๐๐ผ๐น๐๐บ๐ฒ
-
@aatirar
Should both PMs and PMMs do customer research?
Isn't it a needless overlap?
Not if they are asking different questions.
While some questions will inevitably be
@aatirar
We tend to explain product roles in terms of intersections.
The Venns claim:
- PMs sit at the nexus of UX, tech, and business.
- PMMs
@aatirar
Templates aren't just onboarding devices.
They are an underrated growth lever in SaaS.
Templates are versatile enough to impact the entire AARRR funnel.
They can:
1.
@aatirar
Q: How do you get started with positioning your product?
Anthony Pierri ๐ธhas got you covered in today's newsletter.
--
Some context:
It's getting harder to stand
@aatirar
Thereโs a dark side to product jobs.
Product work is a burnout factory, yet the industry turns a blind eye to it.
Mental health
@aatirar
B2B Product Marketers need to change how they โenableโ sales.
Once the product footprint goes beyond a certain point, these activities don't work:
1- Providing
@aatirar
Many SaaS product launches are "meh".
But it's not because:
1. No one wanted the product/feature.
2. The product/feature wasn't promoted enough.
Rather, it's often because product
@aatirar
4 things PMMs need to remember about go-to-market motions:
1) Combining product-led growth and sales-led growth is HARD.
PLG isn't a weekend project or
@aatirar
You've seen AI tools generate human-sounding voices.
But have you seen it create a radio show?
Today, I stumbled upon NotebookLM - an
@aatirar
What's it like to go from being a Product Manager to a Co-founder?
Last evening, Kartik Ravi enlightened the audience with his rollercoaster journey
@aatirar
Just started with a PM or PMM job?
Consider sending your manager an end-of-week or monthly memo.
Personally, I've seen a few benefits of sending
@aatirar
The CEO of Hubspot was asked what business metric she obsessed with daily.
She didn't have to think about her answer:
Net Revenue Retention (NRR).
I
@aatirar
The CEO of Hubspot was asked what business metric she obsessed with daily.
She didn't have to think about her answer:
Net Revenue Retention (NRR).
I
@aatirar
What's the best way to launch a feature & create awareness?
Remember: What works for one product might not work for another.
That's why copying
